Role & responsibilities

1. Digital Marketing & Social Media Management

- Manage the company's social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.
- Plan and implement a regular social media content calendar.
- Create and publish engaging posts, product promotions, reels, short videos, product demonstrations, and application videos.
- Promote company products, engineering capabilities, applications, achievements, and industry-specific solutions.
- Increase brand awareness, online reach, audience engagement, and business enquiries.
- Monitor social media performance and suggest improvements.

1. Graphic Designing & Creative Development

- Independently design and develop marketing graphics, creatives, banners, posters, infographics, promotional images, and digital advertisements.
- Create attractive product graphics, application illustrations, feature highlights, and visual representations of technical information.
- Design social media posts, festival greetings, corporate announcements, product launches, and event promotions.
- Prepare graphics for websites, email campaigns, presentations, WhatsApp promotions, exhibitions, and industrial publications.
- Develop and maintain consistent branding across all marketing materials, including the use of company logos, colours, fonts, and layouts.
- Edit product photographs and videos and create short promotional videos and reels.
- Use tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or similar applications, depending on proficiency.
- Ensure that all creatives are qualified, visually appealing, technically accurate, and suitable for the intended audience.

1. Content Development & Internal Coordination

- Coordinate with sales, engineering, design, production, service, and other departments to collect product information, photographs, videos, technical specifications, application details, and company updates.
- Convert technical information into clear, engaging, customer-friendly marketing content.
- Follow up with concerned departments for timely information and approvals.
- Coordinate technical verification of product-related content before publication.
- Maintain an organised library of approved graphics, photographs, videos, brochures, and marketing content.

1. Catalogue, Brochure & Marketing Material Development

- Design, prepare, and update product catalogues, technical brochures, product leaflets, corporate presentations, and other marketing materials.
- Create layouts and graphics and coordinate the collection of product images, drawings, specifications, and application details.
- Ensure professional presentation, consistency of branding, and accuracy of technical information.
- Coordinate with printing vendors and external agencies when required.
- Keep all marketing collateral updated as products and company information evolve.

1.



Exhibition Planning & Coordination

- Identify relevant industrial exhibitions, trade fairs, and industry events.
- Coordinate exhibition registration, stall requirements, promotional materials, product displays, and event-related activities.
- Design exhibition graphics, stall panels, standees, banners, posters, invitations, presentations, and other display material.
- Coordinate with exhibition organisers, stall fabricators, vendors, and internal departments.
- Manage pre-exhibition promotions, visitor engagement material, lead collection, and post-exhibition follow-up with the sales team.
- Maintain an exhibition calendar and records of leads and outcomes.

1. Industrial Publications & Media Coordination

- Identify relevant industrial magazines, trade journals, technical publications, and industry portals.
- Prepare and coordinate advertisements, product articles, technical features, company news, and promotional content.
- Independently develop or coordinate the design of publication-ready graphics and advertisements.
- Manage artwork specifications, publication schedules, approvals, deadlines, and communication with publication representatives.
- Maintain a publication calendar and track published advertisements and articles.

1. Lead Generation & Business Development Support

- Identify potential customers, OEMs, industrial users, distributors, dealers, and business prospects through digital platforms and online research.
- Generate leads through LinkedIn, company websites, industry directories, email campaigns, and other relevant channels.
- Research target companies and identify relevant decision-makers and contact information.
- Support the sales team through digital outreach and maintain an organised database of prospective customers.
- Track enquiries and coordinate with the sales team for timely follow-up.

1. Website Management & Online Visibility

- Coordinate updates to website content, product information, images, videos, news, and company activities.
- Prepare suitable graphics and visual content for website pages and digital campaigns.
- Support basic SEO activities and identify opportunities to improve online visibility.
- Monitor competitor marketing activities and recommend new promotional ideas.

1. Marketing Planning & Performance Reporting

- Maintain a marketing calendar covering social media, graphic design, catalogues, exhibitions, publications, and other promotional activities.
- Track social media reach, engagement, website traffic,



and qualified leads generated.
- Prepare periodic reports on marketing activities and campaign performance.
- Ensure timely completion of assignments through effective coordination with internal departments and external agencies.

Required Qualifications & Skills
- Graduate in Marketing, Mass Communication, Graphic Design, Business Administration, or a related field. Candidates with relevant practical skills may also apply.
- 03 years of experience; freshers and interns with the right aptitude and creativity are welcome.
- Good written and verbal communication skills in English.
- Practical ability to create professional graphics, marketing creatives, and social media content.
- Knowledge of Canva and/or Adobe graphic design tools.
- Basic video editing skills and the ability to create short promotional videos and reels.
- Familiarity with LinkedIn, Instagram, Facebook, YouTube, and website content management.
- Good coordination, follow-up, organisational, and interpersonal skills.
- Ability to work with multiple departments and external agencies.
- Creative thinking, attention to detail, initiative, and willingness to learn.
- Interest in engineering, manufacturing, industrial products, or B2B marketing will be an added advantage.
- Knowledge of SEO, email marketing, CRM tools, and digital analytics will be beneficial.

Key Performance Indicators (KPIs)
- Quality, creativity, and consistency of graphics, posts, videos, and marketing creatives.
- Growth in relevant audience reach, engagement, and digital enquiries.
- Number and quality of qualified business leads generated.
- Timely preparation and updating of catalogues, brochures, and presentations.
- Timely delivery of exhibition graphics, stall material, and promotional content.
- Timely submission of advertisements and content to industrial publications.
- Effective coordination with internal departments and external agencies.
- Consistent execution of the marketing calendar and reporting of results.

Preferred candidate profile The ideal candidate should be creative, digitally proficient, and commercially minded, with the ability to independently design graphics and promotional material while coordinating with different departments to understand technical products. The candidate should be capable of handling the complete marketing content processfrom collecting technical information and creating graphics to publishing content, supporting exhibitions, and generating business leads.

We are looking for someone who can take ownership of the company's marketing activities and help VR Coatings Pvt. Ltd. build a stronger brand presence and reach new customers and markets.

Application: Candidates may share their CV along with samples of graphic designs, social media posts, videos, catalogues, or other marketing work, if available.

📌 Digital Marketing Executive Or Intern (Pimpri-Chinchwad)
🏢 VR Coatings
📍 Pimpri-Chinchwad