We are looking for a skilled and result-oriented Digital Marketing Executive who can independently set up, manage and optimise online advertising campaigns and handle the organisation's social media accounts. The candidate should have practical, hands-on experience with Google Ads, Meta Ads (Facebook and Instagram) and social media management, with a focus on generating quality admission enquiries and increasing brand visibility.

Key Responsibilities

1. Paid Advertising & Campaign Management

- Set up, manage and optimise Google Ads campaigns, including Search and YouTube advertising.
- Create and manage Meta Ads campaigns across Facebook and Instagram.
- Plan targeted advertising campaigns to generate quality leads and admission enquiries.
- Conduct audience research, keyword research, budget allocation and campaign optimisation.
- Monitor campaign performance and improve cost per lead and conversion rates.

2. Social Media Management

- Manage the organisation's Facebook, Instagram, LinkedIn and YouTube accounts.
- Prepare social media content calendars and ensure regular, timely posting.
- Write engaging captions, promotional content and advertising copy.
- Coordinate the creation of posts, reels, videos, banners and other digital creatives.
- Monitor comments, messages, engagement and overall account performance.

3. Analytics & Reporting

- Track campaign performance, leads, conversions and advertising expenditure.
- Set up and monitor conversion tracking using Google Analytics 4,



Google Tag Manager and Meta Pixel, wherever applicable.
- Prepare regular performance reports and recommend improvements based on data.

4. Digital Marketing Support

- Assist with admission campaigns, promotional activities, events and scholarship campaigns.
- Monitor competitors and identify opportunities to improve digital reach and lead generation.
- Coordinate with the admissions, marketing, content and design teams.

Required Skills & Qualifications
- 2–4 years of practical experience in digital marketing and performance marketing.
- Hands-on expertise in Google Ads and Meta Ads Manager.
- Experience managing Facebook, Instagram, LinkedIn and YouTube accounts.
- Knowledge of lead generation, audience targeting, remarketing and campaign optimisation.
- Familiarity with Google Analytics 4, Google Tag Manager and Meta Business Suite.
- Good content-writing, analytical and communication skills.
- Ability to independently manage campaigns, budgets and reporting.

Preferred: Experience in educational marketing, particularly lead generation for colleges, universities or management institutes. Relevant Google Ads and Meta certifications will be an added advantage. Pay: ₹25,000.00 - ₹40,000.00 per month

Perks

- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Experience:
- Google Ad Manager: 2 years (Preferred)
- Facebook Advertising: 2 years (Preferred)
- Social media marketing: 2 years (Preferred)

Work Location: In person

📌 Digital Marketing Executive – Performance Marketing & Social Media (Jaipur)
🏢 IRM
📍 Jaipur