We are looking for a creative and results-driven Digital Marketing Executive to manage online advertising campaigns, improve brand visibility and support the company's digital marketing activities.

The ideal candidate should have practical knowledge of digital advertising, social media marketing, campaign management and performance analysis.

Key Responsibilities

- Plan, execute and manage digital advertising campaigns.
- Manage paid advertising through Meta Ads (Facebook and Instagram) and Google Ads.
- Develop and implement digital marketing strategies to generate leads, enquiries and sales.
- Manage social media accounts and prepare content calendars.
- Coordinate with graphic designers, content creators and other team members to develop marketing creatives.
- Monitor campaign performance, advertising budgets, reach, engagement, conversions and return on ad spend.
- Analyse campaign data and recommend improvements to increase performance.
- Support SEO, website traffic optimisation and other digital marketing activities.
- Research competitors, audience behaviour and market trends.
- Prepare regular campaign performance reports and provide updates to management.

Required Skills & Qualifications

- A degree or diploma in Digital Marketing, Marketing, Business Administration, Communications or a related field is preferred.
- Practical knowledge of Meta Ads Manager, Facebook advertising and Instagram advertising.
- Working knowledge of Google Ads, including Search, Display or other relevant campaign types.
- Understanding of paid advertising, campaign setup, audience targeting, remarketing and campaign optimisation.
- Knowledge of social media management, content planning and digital marketing strategy.
- Ability to interpret campaign metrics and make data-driven decisions.
- Valuable written communication skills for captions, advertisements and promotional content.




- Understanding of digital marketing analytics, advertising budgets and performance reporting.
- Basic knowledge of SEO, Google Analytics and Google Search Console.
- Familiarity with Canva or other creative tools is an advantage.
- Strong organisational skills, attention to detail, creativity and a results-oriented approach.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Experience

- Previous experience managing paid advertising campaigns independently.
- Experience generating leads, enquiries or online sales through digital channels.
- Experience in e-commerce, retail, jewellery, fashion, lifestyle or consumer brands.
- Familiarity with product photography, reels, promotional videos and creative campaign development.
- Experience working with marketing teams, designers, developers and sales teams.
- A portfolio or examples of previously managed campaigns, creatives or measurable campaign results will be an advantage.

Candidates with relevant practical skills and a strong willingness to learn are encouraged to apply, even if they do not meet every preferred criterion.

What We Are Looking For

We are looking for someone who takes ownership of their work, stays up to date with digital marketing trends and understands that successful marketing requires both creativity and measurable business results.

The ideal candidate should be comfortable working with advertising platforms, analysing performance data, testing new ideas and making recommendations to improve campaign outcomes.

Candidates should be able to explain their practical experience with digital advertising and describe the campaigns or projects they have previously worked on.

NOTE: Salary will be discussed based on the candidate’s skills, relevant experience and suitability for the role.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Salem)
🏢 JMJ Jewellers
📍 Salem