Job Title: Digital Marketing Executive

Department: Digital Marketing & Sales

Industry: Tours & Travels / Travel & Tourism

Reporting To: Marketing Manager / Operations Head / Managing Director

Employment Type: Full time

Work Location: SIliguri

1. Job Summary

The Digital Marketing Executive will be responsible for promoting the company's travel services, tour packages, holiday destinations, hotel bookings, and transportation services through digital platforms. The role involves social media management, online advertising, lead generation, website management, content creation, and digital campaign analysis to increase customer enquiries and travel bookings.
1. Key Responsibilities

A. Social Media Management

- Manage the company's Facebook, Instagram, YouTube, and other relevant social media accounts.
- Create and publish promotional posts, travel photos, videos, Reels, and Stories.
- Promote domestic tours, international packages, honeymoon packages, family holidays, and pilgrimage tours.
- Develop a monthly social media content calendar.
- Respond to comments and messages and coordinate customer enquiries with the sales team.

B. Lead Generation and Sales Support

- Generate customer leads through social media, websites, and online advertising.
- Promote tour packages, seasonal offers, holiday deals, and special travel promotions.
- Forward qualified enquiries to the telecalling or sales team.
- Coordinate with the sales team to follow up on leads and improve booking conversions.
- Maintain lead records and monitor enquiry-to-booking performance.

C. Online Advertising

- Create and manage Facebook and Instagram advertising campaigns.
- Assist in running Google Ads campaigns for tour packages and travel services.
- Monitor advertising budgets, cost per lead, campaign performance, and return on advertising spend.
- Optimise campaigns based on customer response and business objectives.

D. Website and SEO Management

- Update website content, tour package details, itineraries,



prices, and promotional offers.
- Apply basic Search Engine Optimisation (SEO) techniques to improve search visibility.
- Research relevant travel keywords and destination-related search terms.
- Monitor website traffic and online enquiry performance using appropriate analytics tools.

E. Content Creation

- Design promotional creatives using Canva or similar tools.
- Create engaging travel captions, advertisements, destination guides, and package descriptions.
- Edit short promotional videos and Reels.
- Ensure all published prices, offers, inclusions, and travel information are accurate and approved.

F. Google Business Profile Management

- Maintain the company's Google Business Profile.
- Update business information, photographs, services, and promotional posts.
- Respond professionally to customer reviews.
- Support local online visibility and genuine customer enquiry generation.

G. Reporting and MIS

- Prepare daily, weekly, and monthly digital marketing reports.
- Track leads generated from Facebook, Instagram, Google, the website, and other channels.
- Maintain Excel or Google Sheets records of leads, campaign expenses, and conversions.
- Report social media reach, engagement, website traffic, cost per lead, and confirmed bookings.
- Share performance reports and improvement recommendations with management.

1. Required Skills and Qualifications

- Graduate in any discipline; a qualification in Digital Marketing, Marketing, or a related field is preferred.
- Knowledge of Facebook, Instagram, YouTube, and WhatsApp Business.




- Basic understanding of Meta Ads and Google Ads.
- Knowledge of SEO, content marketing, and online lead generation.
- Experience with Canva, video editing, and social media content creation.
- Working knowledge of MS Excel, Google Sheets, and reporting.
- Good written and verbal communication skills.
- Ability to analyse campaign performance and meet business targets.

1. Preferred Experience

- Freshers with relevant digital marketing skills may apply.
- Previous experience in travel, tourism, hospitality, or service-sector marketing is an advantage.
- Experience managing paid advertising campaigns and generating leads is desirable.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on:
- Number of qualified leads generated.
- Cost per lead and advertising budget efficiency.
- Number of enquiries converted into confirmed bookings.
- Social media reach, engagement, and audience growth.
- Website traffic and online enquiry growth.
- Quality and consistency of published content.
- Accuracy and timeliness of MIS reports.
- Contribution to the company's marketing and revenue targets.

1. Coordination and Reporting

The Digital Marketing Executive will coordinate with:
- Sales Executives and Telecallers for lead follow-ups.
- The Operations Team for accurate tour package information and availability.
- The Accounts Team for advertising expense records, where required.
- The Managing Director or Marketing Manager for campaign approval and performance reviews.

1. Expected Outcome

The employee is expected to strengthen the company's online presence, generate relevant travel enquiries, improve digital campaign performance, support the sales team, and contribute to increased bookings and business growth. Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Executive (Siliguri)
🏢 Golden Vacations
📍 Siliguri