: Digital Marketing Associate Experience: 1–3 Years Employment Type: Full time About the Role We are looking for a Digital Marketing Associate with a strong focus on paid advertising and performance marketing. The candidate will be responsible for planning, executing, monitoring, and optimizing digital ad campaigns to drive quality traffic, generate leads, and improve campaign performance.

Key Responsibilities ● Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram). ● Conduct keyword research, audience targeting, and competitor analysis to improve campaign effectiveness. ● Monitor and optimize campaigns to improve CTR, CPC, CPL, conversion rates, and ROAS. ● Create and test ad copies, creatives, headlines, and audience segments to maximize campaign performance. ● Track conversions and analyze campaign data using Google Analytics 4 (GA4), Google Tag Manager, and other relevant tools. ● Manage advertising budgets and identify opportunities to improve ROI and reduce acquisition costs.



● Prepare regular performance reports and provide actionable insights for campaign optimization. ● Collaborate with design and content teams to develop effective ad creatives and marketing campaigns. ● Stay updated on the latest digital advertising trends, tools, and platform updates.

Skills &

Requirements ● Bachelor's degree in Marketing, Business, or a related field. ● 1–3 years of experience in digital marketing, preferably with hands-on experience in paid ads. ● Practical knowledge of Google Ads and Meta Ads Manager. ● Understanding of campaign performance metrics, conversion tracking, and lead generation. ● Strong analytical, communication, and problem-solving skills. ● Ability to manage multiple campaigns and make data-driven decisions.

Good to Have: Experience with LinkedIn Ads, landing page optimization, and marketing analytics tools.

📌 Digital Marketing Associate (Mumbai)
🏢 iide
📍 Mumbai