– Digital Analyst (ORM)

Company: Value4Brand

Department: Online Reputation Management (ORM)

Experience: 1–3 Years

Location: NSP, Delhi

Employment Type: Full-Time

About the Role

We are looking for a data-driven Digital Analyst with experience in Online Reputation Management (ORM) to monitor brand reputation across digital platforms, analyze online conversations, track customer sentiment, and generate actionable insights. The ideal candidate should be proficient in social listening tools, online review monitoring, sentiment analysis, and reputation reporting.

Key Responsibilities

- Monitor brand mentions, online conversations, customer reviews, and discussions across social media, forums, blogs, news websites, and review platforms.
- Analyze online sentiment, including positive, negative, and neutral mentions, to evaluate brand perception.
- Use social listening and ORM tools such as Brandwatch, Meltwater, or similar platforms to track brand mentions and reputation trends.
- Prepare daily, weekly, and monthly ORM reports highlighting brand sentiment, mention volume, share of voice, engagement, and emerging issues.
- Identify negative publicity, potential reputation risks, and unusual spikes in brand mentions, escalating critical issues to the relevant team.
- Analyze customer feedback, reviews, and audience conversations to identify recurring concerns and reputation gaps.
- Conduct competitor benchmarking to compare brand sentiment, online visibility, and reputation performance.




- Track the effectiveness of ORM activities and provide data-backed recommendations for improving brand perception.
- Coordinate with ORM, Social Media, Content, and Client Servicing teams to share insights and support reputation management strategies.
- Maintain accurate data records, reporting dashboards, and client-specific performance trackers.
- Identify emerging trends and potential online crises through ongoing monitoring and analysis.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Mass Communication, Business Analytics, or a related field.
- 1–3 years of experience in digital analytics, social listening, online reputation management, or digital marketing.
- Hands-on experience with ORM or social listening tools such as Brandwatch, Meltwater, Talkwalker, or similar platforms.
- Strong understanding of sentiment analysis, brand mentions, review monitoring, and online reputation metrics.
- Proficiency in MS Excel or Google Sheets for data analysis and reporting.
- Strong analytical skills with the ability to interpret large volumes of online data.
- Excellent attention to detail and the ability to identify unusual trends or potential reputation risks.
- Good written communication skills for preparing reports and presenting findings.

Pay: ₹30,000.00 - ₹45,000.00 per month

Perks

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Analyst (Delhi)
🏢 V4B Digital Solutions Pvt.Ltd.
📍 Delhi