Personalization of Digital Products (TPP)

- Drive Digital Revenue Growth by owning the end-to-end funnel stage metrics for an acquired client including Onboarding, Engagement & Retention.

- Develop insights by understanding the customers' needs/pain points by conducting relevant market research, data analytics and other exercises.

- Develop and implement growth marketing strategies to achieve key business objectives, including user acquisition, engagement, and retention.

- Routinely assess competition and understand their product offerings and portfolio of products.

- Analyze user journeys to identify improvement areas to increase traffic and conversions.

Innovation & Improvement

- Assist in conducting market research and analysis to identify market trends, customer needs, and competitive landscape

- Capture trends, opportunities, and potential areas in the financial market for enhancing product offerings.

- Stay abreast of industry developments, competitor activities, and regulatory changes.





- Constantly work on recent ideas and execution for getting the first mover advantage

Collaboration :

- Collaborate with product managers, designers, engineers, and other stakeholders to define product features, user stories, and acceptance criteria

- Work on detailed feedback analysis & give recommendations for growth through digital activities .

- Prepare and present reports & data analysis to various stakeholders and constantly work on improvising the results.

Preferred candidate profile

- Bachelor's degree in Business Administration, Engineering, Technology, Commerce, or related fields. MBA preferred.

- Min 2 years of experience in digital product management, business analytics, or related roles.

- Excellent analytical skills with the ability to translate complex requirements into clear and actionable deliverables

- Proven track of developing and implementing digital product strategies and achieving aligned targets .

📌 Deputy Manager - Growth Marketing (Mumbai)
🏢 ANANDRATHI
📍 Mumbai