Role & responsibilities

- Develop and lead the overall marketing and brand strategy aligned with business objectives and revenue targets.

- Own the annual marketing plan, budget allocation, and ROI measurement.

- Lead and mentor the marketing team, driving performance and capability development.

- Oversee integrated marketing campaigns across digital, social media, PPC, email marketing, events, and PR.

- Drive social media strategy across LinkedIn, Instagram, Facebook, X, and YouTube, with a focus on B2B brand building and thought leadership.

- Develop demand-generation strategies and collaborate with Sales and Business teams to drive pipeline growth.

- Leverage AI tools for content creation, audience insights, marketing automation, and campaign optimisation.

- Monitor marketing analytics, dashboards, campaign performance, and business outcomes.

- Lead ESG and sustainability communications to strengthen brand reputation.

- Manage online reputation, crisis communication support, and brand consistency.

- Oversee external agencies, vendors, commercial negotiations, and marketing technology partnerships.





- Collaborate with Finance, HR, Sales, and Sustainability teams on integrated initiatives and employer branding.

- Present marketing strategies, performance reports, and actionable insights to senior leadership.

Preferred candidate profile

- 1215 years of relevant marketing experience, preferably in a B2B organisation.

- Robust expertise in brand strategy, digital marketing, and social media management.

- Experience in demand generation, integrated campaigns, and performance marketing.

- Hands-on understanding of AI-enabled marketing tools, automation, CRM, and analytics platforms.

- Experience in marketing budget management, agency partnerships, and vendor negotiations.

- Strong understanding of LinkedIn marketing, B2B audience behaviour, and thought leadership.

- Excellent strategic thinking, analytical, communication, storytelling, and stakeholder management skills.

- Interest or experience in ESG, sustainability, or technology-driven communication.

📌 Deputy General Manager Marketing (Mumbai)
🏢 Greenline Mobility Solutions
📍 Mumbai