Job Opening: Content Writer

Company: VARAÉ

Department: Content, Community & Marketing

About the Role

We’re looking for a creative, detail-oriented Content Writer who can create engaging content and build meaningful connections with VARAÉ’s audience.

Your responsibilities will include writing blogs, creating social media captions, managing our social communities, and actively engaging with community members. You should be comfortable moving between an informative article, a compelling caption, and a thoughtful conversation with a customer.

This role requires strong writing skills, an understanding of brand voice, and a proactive approach to making our audience feel heard, informed, and connected.

Key Responsibilities1. Blog Writing

Research and write original, informative, and engaging blogs relevant to the brand, its products, and its audience. Create well-structured articles with compelling introductions, clear headings, and helpful takeaways.

Work with the SEO team to incorporate relevant keywords and internal links naturally. Review and update existing articles to maintain accuracy and relevance.

1. Social Media Caption Writing

Write engaging, platform-specific captions for Instagram, Facebook, LinkedIn, Threads, X (Twitter), and other relevant channels. Develop strong opening lines, relatable storytelling, and appropriate calls to action. Adapt your writing to each platform, creative, and campaign objective while maintaining a consistent brand voice.

Write captions for product launches, educational posts, influencer content, promotional campaigns, and community-focused conversations.

1. Social Community Management & Engagement

Manage VARAÉ’s social communities and actively engage with audiences across Instagram, Threads, X (Twitter), WhatsApp, Facebook, Reddit, and Quora. Respond to comments, direct messages, questions, and discussions promptly, thoughtfully, and in the brand’s tone of voice.



Initiate conversations through questions, polls, discussion prompts, and interactive community posts.

Build genuine relationships with community members, encourage participation, and maintain a welcoming environment. Participate authentically in relevant groups and discussions while respecting each platform’s community guidelines.

Monitor feedback and recurring questions, moderate inappropriate content, and escalate customer complaints or sensitive queries to the relevant team.

1. Website & Marketing Copy

Write and refine website copy, product descriptions, landing-page content, emails, and other marketing materials as required. Communicate product features and benefits clearly using approved product information. Ensure written content aligns with campaign messaging and the needs of the audience.
1. Research & Content Ideation

Suggest fresh blog topics, caption ideas, and community discussion themes based on audience interests, questions, and feedback. Verify factual statements using credible sources and flag information that requires further review. Avoid unsupported wellness claims, exaggerated promises, and misleading product descriptions.
1. Editing & Quality Control

Proofread and edit all content for grammar, spelling, punctuation, clarity, structure, and tone. Ensure every piece is original, follows the brief, and reflects the brand accurately. Incorporate feedback thoughtfully and maintain consistency across published content and community communication.
1. Collaboration, Planning & Reporting

Work closely with the social media, SEO, design,



influencer, and marketing teams to align content and community activity with the content calendar. Manage assignments, meet agreed deadlines, and keep drafts organised. Share recurring audience questions, community feedback, and engagement insights to help improve future content.

Skills & Qualifications

- Excellent written English, with strong grammar, storytelling, editing, and proofreading skills.
- A portfolio demonstrating blog writing and social media caption writing.
- Experience managing online communities or engaging with audiences on behalf of a brand.
- Strong research skills, a working understanding of SEO, and the ability to adapt writing for different platforms.
- Good organisation, attention to detail, and sound judgement when handling public conversations or sensitive feedback.

Experience with wellness, lifestyle, beauty, or consumer brands is an advantage. How Success Will Be Measured

Success will be assessed through content quality, accuracy, originality, timely delivery, and consistency with the brand’s voice. Community responsibilities will be evaluated through response quality, responsiveness, meaningful audience participation, and the ability to turn feedback into useful content insights.

How to Apply

Share your CV and writing portfolio, including at least one blog and a selection of social media captions. Include a brief overview of any social communities or brand accounts you have managed and your specific responsibilities.

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule
- Paid sick time

Ability to commute/relocate:
- Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- Are you an introvert or extrovert?
- How would you rate your English proficiency on a scale of 1 to 10?

Work Location: In person

📌 Content Writer (Indore)
🏢 Varae India
📍 Indore