Key Responsibilities of Branding

- Market Research & Analysis: Studying competitor activity, consumer preferences, and industry trends to spot current opportunities.
- Brand Identity Management: Creating and enforcing consistent visual and verbal guidelines (logos, color palettes, tone of voice) across all touchpoints.
- Positioning & Differentiation: Defining what makes the company or product unique compared to competitors in the market.
- Cross-Functional Collaboration: Working closely with product development, sales, customer service, and external agencies to keep messaging unified.
- Performance & Equity Monitoring: Tracking brand health, customer loyalty, sentiment, and sales metrics through data and surveys.
- Budget & Resource Management: Allocating funds for campaigns, promotional events, and design assets.
- Co-ordinating new product development.
- Planned yearly calendar work, yearly planned Routine work.

Qualification: Any degree Experience: 1 to 2 Experience in sales or branding.

Immediate joiners are preferred.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Branding Executive (Coimbatore)
🏢 KANNAPPAN IRON AND STEEL COMPANY
📍 Coimbatore