Job highlights

- Preferred Education Experience . - Graduate and/ or P.G
- Strong ideation,storytelling,creative and evaluation skills. Good command over Tamil language and culture

Key Responsibilities

- To create engaging fiction content for consumers thereby building channel viewership by actively engaging in all stages of fiction content development - from ideation to execution for the assigned shows/ time slots.
- To ensure that Fiction programming is unique and ahead of competition.
- To ensure consistent high quality of creative and production.
- To ensure ideas, stories scripts are reviewed and ready ahead of time and in sync with the programming strategy.

Inputs to screenplay for stories, create gimmicks, festival specials, and high points in the show.
- Develop fiction stories for new shows, and current story tracks for existing fiction shows.
- To keenly analyse, understand share consumer insights with leadership and/ or team and use the insights to guide programming decisions.
- Content ideation and collaboration with the team to generate fresh and innovative content ideas for fiction programming.
- Proofreading and Editing. Review and edit scripts for clarity, consistency, and grammar, ensuring the highest quality of content is delivered.
- Adapt content as needed to meet specific requirements, including time constraints and production limitations.
- Must be in-sync with the latest communication models, concepts, practices to ensure the content remains contemporary and impactful.
- Consume content across TV, Digital and movies and collaborate with Fiction cluster heads and executive producers.
- To maintain healthy relationships with internal network team Production houses.

Skills Attributes for success

- Strong ideation, storytelling, creative and evaluation skills
- Good command over Tamil language and culture.




- Knowledge of TV Production.
- Created and/or led highly successful fiction properties and proven team player and leader.
- Challenger attitude - Never settle for less and willing to take risks.
- Excellent communication, persuasion negotiation skills.
- Excellent Problem solving decision-making skills.
- Performance Measures
- Usage of storytelling techniques and emotional appeal to connect with viewers.
- Get the shows to leadership position and continue to lead.
- Timely Execution and meeting show deadlines.
- Break the template of the tried and tested storytelling format.
- Shows viewership in terms of time spent relative market share and reach.
- Consumer insights incorporated into shows.
- Stay ahead of competition by gaining insights and propose changes in the assigned

shows, as needed, to edge over competition.
- To closely monitor and drive the assigned shows to slot leadership, market share
- and/or agreed TVRs

Preferred Education Experience

- Graduate and/ or P.G. in Mass Communication, Film TV Production
- Any course in writing/visual media will be an added advantage.
- Candidates from the TV/Broadcast/OTT industry will be preferred.
- Story/screenplay writers with Tamil language proficiency (read, write, and speak)
- Candidates with minimum 6-10 years of work experience in visual media, channel, or production house.
- GEC experience will be an added advantage.
- Individuals with basic computer knowledge, familiarity with other GEC shows, the ability to prepare comprehensive research documents, extensive reading habits.
- Understand and analyze BARC ratings and make content changes to impact viewership

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Associate Creative Director - Creative and Content (Fiction), Tamil (Chennai)
🏢 Viacom18
📍 Chennai