Company Description RSPL Group is a diversified fast-moving consumer goods (FMCG) conglomerate that has been delivering value and innovation for over three decades. Established in 1988 in Kanpur, the Group’s journey began with Ghadi Detergent, now a trusted household brand in fabric care. RSPL’s portfolio spans soaps and detergents, hygiene care, dairy, real estate, footwear, lifestyle and fashion, beauty and wellness, agri-business, soda ash, and renewable energy, with a strong presence across India and growing operations in Bangladesh, Nepal, Ethiopia, and Dubai.

With more than 35 manufacturing plants, including wind mills, and a workforce of over 20,000, RSPL emphasizes economic growth, sustainability, and social responsibility through active CSR initiatives. Guided by core values of consumer centricity, continuous improvement, integrity, and thorough planning and execution, RSPL Group maintains a commitment to being an Equal Employment Chance Employer and to providing consumers with excellent, well-researched products.

Role Description The Area Sales Manager role is a full-time, on-site position based in North Bengal.This role is responsible for managing sales operations within the assigned territory, including setting and achieving sales targets, driving volume and value growth, and ensuring distribution effectiveness across channels.

The Area Sales

Manager will oversee and support a field sales team, conduct regular market visits, monitor competitor activities,



and ensure effective execution of trade promotions and marketing initiatives. The role includes building and maintaining robust relationships with distributors, key retailers, and channel partners; analyzing sales data and market trends; and providing timely reports and insights to regional leadership.

The Area Sales

Manager will collaborate with cross-functional teams such as marketing, supply chain, and finance to ensure product availability, timely collections, and adherence to company policies and standards.

Qualifications

- Strong sales and business development skills, including territory management, channel management, and achievement of sales targets in FMCG or related industries.
- Experience in distributor and retailer management, with ability to build long-term relationships and optimize route-to-market and distribution coverage.
- Proficiency in data analysis and reporting, including use of sales dashboards, Excel, and other tools to interpret market trends and performance metrics.
- Solid communication, negotiation, and presentation skills, with the ability to influence stakeholders and lead field sales teams effectively.
- Demonstrated team leadership and people management capabilities, including coaching, performance monitoring, and field training.
- Strong planning and organizational skills, with a focus on execution excellence, problem-solving, and continuous improvement.
- Good understanding of FMCG market dynamics, trade channels (urban and rural), and local geography in and around North Bengal & Sikkim.

📌 Area Sales Manager (Siliguri)
🏢 RSPL Group
📍 Siliguri