Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.

- Drive secondary sales growth through effective retailer engagement and market expansion.

- Identify and onboard new MBO partners to strengthen market coverage.

- Monitor store productivity and implement action plans for business growth.

- Drive sell-through and inventory rotation across all MBO accounts.

Channel & Retailer Management

- Build strong relationships with MBO owners, buyers, and key retail stakeholders.

- Ensure regular market visits and retailer servicing as per journey plans.

- Resolve concerns related to stock, assortment, schemes, and service support.

- Negotiate business opportunities and secure premium visibility within stores.

Store Execution & Visual Merchandising

- Ensure adherence to visual merchandising standards across all MBO stores.

- Monitor stock replenishment and inventory health.

- Execute seasonal launches, promotions, EOSS, and marketing initiatives effectively.

- Ensure brand visibility and availability across assigned outlets.

Team & Promoter Management

- Manage and guide promoters/customer care associates deployed in the territory.

- Conduct product and sales training sessions.





- Monitor productivity and sales performance of field teams.

Market Intelligence

- Track competitor activities, pricing strategies, promotions, and current launches.

- Share market insights and recommendations for business improvement.

- Identify business opportunities and emerging retail trends.

Reporting & Analysis

- Prepare daily, weekly, and monthly sales reports.

- Analyze territory performance and recommend corrective actions.

- Maintain records of retailer interactions, market visits, and business opportunities.

Education

- Graduate in any discipline.

- MBA preferred.

Experience

- 6-10 years of experience in retail sales.

- Mandatory experience handling Multi Brand Outlet (MBO) business.

- Experience in Apparel, Fashion, Lifestyle, Footwear, Sportswear, or Consumer Retail brands preferred.

- Strong exposure to channel sales and retailer management.

Skills & Competencies

- MBO Business Management

- Channel Sales & Distribution

- Retail Operations

- Secondary Sales Management

- Retailer Relationship Management

- Sales Forecasting & Analysis

- Negotiation & Influencing Skills

- Team Management

- Visual Merchandising Knowledge

- MS Excel & Reporting

📌 Area Sales Manager (Guwahati)
🏢 Blackberrys
📍 Guwahati