Regional BTL Ownership

● Own BTL and on-ground marketing strategy and execution across all

North region markets: Delhi NCR, Uttarakhand, UP, Bihar, and Mumbai.

We may expand into more regions.

● Identify high-footfall locations and catchment opportunities around stores in each market and design activations accordingly.

● Set up promotional kiosks, activations, and in-catchment events tailored to each region's context.

Corporate & BTL Partnerships

● Build and nurture long-term, meaningful BTL and corporate partnerships,

not one-off activations, with a view to sustained, repeatable value.

● Identify, pitch, and onboard corporate partners (offices, residential communities, malls, institutions) for co-branded events and activations.

● Negotiate partnership terms and manage relationships end-to-end with corporate stakeholders.

● Ensure this is executed in a cost-effective manner, with barter being priority.

End-to-End Event Coordination

● Plan and execute on-ground events and activations from concept to completion.

● Coordinate closely with store teams to ensure smooth on-ground execution and alignment with local store priorities.

● Coordinate with corporate/internal teams (marketing, sales, ops) to align event goals with broader business objectives.

● Manage vendors, agencies, and event partners for flawless execution.

In-Store & Facade Branding

● Own end-to-end execution of in-store and facade branding across all recent store launches in the region.





● Ensure branding execution meets brand guidelines and quality standards at every store, no compromises on finish, materials, or placement.

● Coordinate with the corporate team on branding design, specs, and sign-off before rollout to ensure alignment with brand standards.

● Liaise with local vendors, printers, and fabricators to execute facade and in-store branding on time and on budget.

● Conduct on-ground quality checks post-installation and course-correct quickly to resolve any execution gaps or vendor issues.

● Maintain a tracker of branding status across all new stores — timelines,

vendor ownership, cost, and quality sign-off.

● Flag recurring execution issues (vendor quality, delays, cost overruns) to the corporate team and help refine processes for future store launches.

Tracking & Reporting

● Track event performance, footfall, and ROI across all activations and partnerships.

● Work closely with our Data team to ensure marketing reports reflect BTL and corporate partnership performance on a MoM basis.

● Maintain structured reporting on event success, partnership health, and regional performance trends.

● Use data to refine future BTL strategy and partnership prioritisation by region.

● Track and report marketing budgets and expenses.

Pay: ₹70,000.00 - ₹80,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Work Location: In person

📌 Area Marketing Manager (Kolkata)
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📍 Kolkata