JD

Position Title: Area Manager

Location: PAN India

Reporting To: Manager – X Mart

Department: Retail – X Mart

Objective:

To ensure smooth and efficient exchange operations that enhance customer experience and support new car sales growth. The role aims to strengthen dealer performance, improve digital evaluations and auction outcomes, drive warranty and finance adoption, and promote scrappage benefits. It focuses on effective coordination with sales, finance, and dealer partners to achieve operational excellence and business targets.

Key Responsibilities:

- Ensure smooth exchange operations to enhance customer experience and achieve exchange targets supporting new car sales.
- Coordinate closely with M&M; Area Sales Managers (PV, CV & BEV) to align exchange strategies with current vehicle sales objectives.
- Support cross-functional teams to improve overall exchange contribution and operational efficiency.
- Manage and monitor digital vehicle evaluation and auction processes on the platform.
- Track and improve broker participation to enhance bidding activity and conversion rates.
- Regularly review dealer performance and provide support to improve exchange enquiries, evaluations, and conversions.
- Promote scrappage programs for aging vehicles and facilitate customer benefits under CERO and relevant state government schemes.
- Educate and influence customers on the value and protection offered by MFCW warranties, clearly communicating key benefits to boost acceptance and warranty-attached used car sales.
- Promote and drive warranty attachment at the dealer level,



motivating dealers to bundle MFCW warranties with used car sales and improve warranty penetration.
- Align and ensure dealer adoption of MFCWL Auto Finance services for used car sales to enhance customer convenience.
- Coordinate with the Auto-Fin team to enable smooth loan processing, customer experience, and resolution of finance-related issues.
- Work with dealers to ensure timely payment of royalty fees; in cases of delay, actively follow up and complete necessary actions to secure timely receipts.
- Coordinate with dealers to ensure timely RC transfer compliance and monitor adherence to regulatory timelines.

Competencies:

- Good communication and interpersonal skills.
- Customer-centric approach focused on improving dealer and end-user experience.
- Analytical ability to use data for effective decision-making.
- Proficient in MS Office and CRM & Business Automation tools.
- Basic understanding of auto finance processes and RC transfer requirements.

Languages: English/Hindi and regional language

Experience & Education

- Any Graduate and Post Graduate degree.
- 3 plus years of experience of Automobile industry and dealership management

About Company:

Mahindra First Choice (MFC) is India’s most trusted organised used-auto platform,



backed by the legacy and credibility of the Mahindra Group. We simplify how India buys, sells and understands vehicles through a full suite of solutions—inspections, certifications, warranties, auctions, yard management and digital-led retail.

As part of our ecosystem, car&bike; builds India’s largest hyper-local auto-tech network for content and commerce, offering credible dealerships, award-winning editorial and technology solutions for buyers and sellers.

Together, we’re shaping a smarter, more transparent future for how India buys and sells vehicles.

Why you should join us

Joining Mahindra First Choice and car&bike; means stepping into a high-growth, high-impact environment shaped by one of India’s most respected business groups.

- A Brand That Opens Doors: Work with the credibility of the Mahindra name and one of India’s strongest auto platforms.
- Real Career Acceleration: Get Exposure to digital commerce, mobility tech, content, and operations—integrated roles that grow with you.
- Culture That Builds Leaders: Collaborative, agile, inclusive and innovation-first, we are proud to create industry leaders and mentors.
- Unlock Growth Across Boundaries: Cross-functional learning, internal mobility, and access to a group that spans mobility, tech, finance and more.
- Work That Matters: Help organise the used-auto market and build solutions used by millions across India.

If you’re driven, curious and excited to shape the future of mobility commerce—this is where you belong.

📌 Area Manager (Jabalpur)
🏢 Mahindra Group
📍 Jabalpur