Strategy & Planning:

Lead the planning, development, and implementation of our events and social media technology solutions.

Define and prioritize the product backlog for the events and social technology stack, with a core focus on platforms including Cvent, Sprout Social, and Everyone Social.

Monitor industry trends and emerging technologies, particularly AI applications for event management, social listening, content creation, and employee advocacy.

Evaluate and recommend new technologies and AI-powered tools to improve event experiences, amplify our social presence, and increase operational efficiency.

Events, Social & Creative Art Technology Management:

Collaborate with creative marketing teams to help address creative technology needs and strategic opportunities spanning Aragon, Copy.ai, Descript, Synthesia, Flip Snack, Flourish, Genially, MapMe, MapCreator & Typeface.

Gather stakeholder requirements and translate them into transparent, actionable user stories for our development teams and vendor partners.

Oversee the management and optimization of Cvent to support the full event lifecycle, from registration and attendee management to virtual/hybrid experiences and post-event analytics.

Manage Sprout Social to enable best-in-class social media publishing, community management, advanced listening, and performance analytics.

ai delivers consistent and reliable content quality, brand voice and output formats for content marketing and localization requirements.

Actively seek and implement AI features to improve effectiveness, such as AI-powered social listening for trend analysis, generative AI for social copy, and AI-driven recommendations for event attendees.





Ensure data integrity and consistent data flows between platforms (e.g., Cvent to CRM, Aragon to Profile Management Tool).

Own asset compliance, metadata maintenance, and taxonomy alignment as related to the Creative Art technology stack.

Documentation & Training:

Develop and maintain comprehensive documentation for our event, social media and creative art systems and processes.

Provide technical guidance, training, governance and best practices on our core platforms to the marketing, creative and communications teams.

Champion the effective and ethical use of AI in social media and event marketing, and creative art tools.

Bachelor's degree in Marketing, Communications, Information Technology, or a related field.

5-10 years of experience in marketing technology, with direct experience managing event technology, social media management platforms or creative tools.

Strong understanding of corporate event marketing principles and modern social media strategies.

ai, Synthesia, or similar event management , social media tools and creative tools.

A strong interest and understanding of AI and machine learning applications in social media, marketing and content creation and management.

A strong understanding of asset metadata and taxonomy.

Experience with system integrations,



particularly connecting event or social platforms to CRM and marketing automation systems.

Excellent analytical and problem-solving skills with the ability to derive insights from social,event and creative tool usage data.

Robust project management abilities.

Effective communication skills, with the ability to translate technical concepts to non-technical marketing, creative and events stakeholders.

Proficient in building technical user stories for developers and vendors.

Strategic thinking and the ability to align technology solutions with event, communication and content creation objectives.

Adaptability and a passion for learning new technologies, especially in the fast-moving social, creative and AI space.

Strong attention to detail regarding data quality, user experience, and brand consistency.

Ability to manage multiple projects and priorities in a dynamic environment.

Master's degree in a related field.

Certifications in Cvent, Sprout Social, or other relevant marketing or content technologies (e.g., Agile).

Experience with employee advocacy programs and platforms like Everyone Social.

Direct exposure to AI-powered content tools and proficiency in gathering and analyzing data to produce content performance analytics.

Experience with API integrations is a plus.

This position offers an exciting prospect to shape the future of JLL's event, social engagement and content creation strategies. The successful candidate will play a crucial role in leveraging technology and AI to enhance our brand presence, create world-class event experiences, and drive business growth.

📌 Digital Product Manager (Hybrid) (Gurugram)
🏢 JLL
📍 Gurugram