26 Oct
|
Haleon
|
Gurugram
We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. Now it's time to fully realise the full potential of our business and our people. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
We are looking for a high-potential Digital Media Manager to join our Media team and accelerate growth across a portfolio of consumer healthcare brands.
This role is ideal for a media professional with experience managing large-scale digital campaigns for leading advertisers in categories such as FMCG, Consumer Technology, Mobile, Automotive, Beauty, Personal Care, or Consumer Goods (e.g., brands similar in scale and complexity to L'Oréal, Mondelēz, Samsung, Xiaomi, Unilever, Nestlé, Marico, Tata Motors, Hyundai, etc.).
The successful candidate will bring strong digital media planning and performance marketing expertise, combining strategic thinking with hands-on execution. They will be responsible for driving measurable business outcomes through digital media, with a clear focus on ROAS, revenue growth, conversion efficiency, and media effectiveness.
Digital Media Strategy & Planning
Develop integrated digital media plans aligned with brand and business objectives.
Translate consumer, category and business insights into actionable media strategies.
Support annual planning, campaign planning and investment allocation across digital channels.
Recommend the optimal channel mix based on objectives, audience behavior and performance data.
Video. Commerce Media. Retail Media
Work closely with media agencies to ensure flawless campaign execution.
Lead structured test-and-learn programs to improve performance.
Data, Reporting & Insights
Create performance dashboards and business-focused reporting.
Translate media data into actionable recommendations.
Track media effectiveness against business outcomes and commercial goals.
Manage relationships with media agencies and platform partners.
Review performance regularly and challenge partners to drive continuous improvement.
Future-Ready Media Capabilities:
Support implementation of First-Party Data (FPD) strategies, AI-enabled media optimization, Dynamic Creative Optimization, AEO/ GEO etc
Stay abreast of emerging digital trends and identify relevant opportunities for the brands.
Qualifications & Experience
- Bachelor's Degree in Business, Marketing, Communications, Economics or a related field.
- MBA preferred.
- 5-8 years of experience in managing digital campaigns for large advertisers within: FMCG, Consumer Technology, Mobile, Automotive, Beauty & Personal Care, Consumer Goods
- Experience handling significant media investments and multiple stakeholders.
Strong understanding of Google Ads, Meta Ads Manager, DV360, Programmatic Buying, Commerce Media, Retail Media Networks
Proficiency with Google Analytics, Campaign dashboards, Web analytics tools, Data visualization platforms
Ability to derive insights and drive business actions from campaign data.
Knowledge of MMM, MTA and incrementality testing is helpful but not essential.
Comfortable working with agencies, platforms, brand teams and commercial teams.
Robust communication and presentation skills.
Ability to influence stakeholders through data and insights.
Improvement in ROAS and media efficiency.
Incremental revenue contribution from digital media.
Achievement of business and brand KPIs.
Quality of reporting, insights and recommendations.
Contribution to building future-ready digital media capabilities.
A commercially minded digital marketer who combines the execution rigor of a performance marketer with the strategic thinking of a media planner. This individual has experience working on sophisticated brands and media ecosystems, understands how to drive growth through digital media, and has a strong bias for action, optimization and measurable outcomes.
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. The Haleon recruitment team will contact you using a Haleon email account (@haleon.
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