Company Description PRable Global is a PR and digital marketing agency focused on building exceptional media presence and brand influence in a fast-changing communications landscape. The agency embraces innovation, calculated risk-taking, and rapid learning to navigate a multi-faceted, rapidly shifting ecosystem. Guided by principles of efficiency and collaboration, PRable Global crafts distinctive brand journeys that generate buzz, genuine brand preference, and meaningful customer engagement.
Position: Social Media Manager
Department: Digital & Social Media
We are looking for an experienced and result-oriented Social Media Manager to lead and manage social media strategy, execution, and team performance for a diverse portfolio of clients. The ideal candidate should have strong expertise across all major social media platforms, content strategy, paid campaigns, influencer collaborations, analytics, and team management. The role requires a balance of creativity, strategic thinking, client servicing, and leadership capabilities.

Social Media Strategy & Planning

- Develop comprehensive social media strategies aligned with client objectives, brand positioning, and business goals.
- Create monthly, quarterly, and annual social media roadmaps.
- Identify emerging trends, platform updates, and new opportunities for client growth.
- Recommend innovative campaigns and content ideas to enhance brand visibility and engagement.

Account & Client Management

- Lead social media mandates for multiple clients across industries.
- Act as the primary point of contact for clients on social media-related matters.
- Conduct regular review meetings and present performance reports.
- Ensure timely delivery of content calendars, campaigns, and client deliverables.
- Lead, mentor, and manage a team of Social Media Executives, Associates, Content Creators, Designers, and Community Managers.
- Allocate work, monitor productivity, and ensure quality output from team members.
- Conduct regular performance reviews,



coaching sessions, and training programs.
- Set team KRAs, monitor performance metrics, and drive accountability.
- Ensure adherence to agency processes, timelines, and quality standards.

Content Strategy & Development

- Oversee content planning and creation across all social media platforms.
- Ensure content aligns with brand guidelines, communication objectives, and audience preferences.
- Collaborate with creative, design, and content teams for campaign execution.
- Review and approve content calendars, captions, creatives, videos, reels, and campaign assets.

Strong working knowledge and hands-on experience across:

- Facebook
- LinkedIn
- X (Twitter)
- YouTube
- Google Business Profile

Community management

- Paid Social Media Campaigns
- Plan, execute, and optimize paid campaigns across Meta, LinkedIn, YouTube, and other relevant platforms.
- Work closely with performance marketing teams to achieve lead generation and brand awareness goals.
- Analyze campaign performance and implement optimization strategies.

Influencer Marketing
· Track influencer campaign performance and ROI.
Monitor key performance indicators (KPIs) across all social media channels.

- Analyze audience behavior, engagement trends, and campaign performance.
- Recommend optimization strategies based on data-driven analysis.

Monitor brand sentiment and conversations across social platforms.

- Manage online reputation and customer interactions.
- Develop and implement crisis communication responses when required.
- Support business development teams with social media proposals and pitches.




- Social Media Expertise
- Deep understanding of platform algorithms, content formats, and best practices.
- Expertise in organic and paid social media strategies.
- Proven experience in leading and managing teams.
- Ability to motivate, mentor, and develop talent.
- Data-driven mindset with the ability to interpret analytics and derive insights.
- Experience with reporting tools and dashboard creation.

Communication Skills
· Excellent verbal and written communication skills.
· Experience with:

- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Google Looker Studio
- Canva
- Adobe Creative Suite (basic understanding)
- Social listening and monitoring platforms

Bachelor's or Master's degree in Marketing, Communications, Journalism, Mass Communication, Advertising, or related field.

- 5-7 years of experience in Social Media Management, preferably in a PR Agency, Digital Agency, or Integrated Communications Agency.
- Minimum 2–3 years of team management experience.
- Proven track record of handling multiple brands and large-scale social media campaigns.
- Experience working with corporate, consumer, startup, technology, lifestyle, healthcare, or B2B brands.
- Robust understanding of PR, digital communications, content marketing, and influencer ecosystems.

Key Performance Indicators (KPIs)

- Growth in followers and community engagement
- Campaign performance and ROI
- Team productivity and performance
- Timely delivery of content and campaigns
- Revenue growth from existing accounts
- Online reputation and sentiment management

Proactive approach to problem-solving and client servicing.
· Continuous learning and adaptation to evolving social media trends.
~ This role is ideal for a professional who can lead teams, manage client relationships, drive social media growth, and contribute to the overall success of the agency's digital communications practice.

📌 Social Media Executive - Marketing Agency (Gurugram)
🏢 PRable Global
📍 Gurugram