Our partner is looking for a Head of Marketing & Growth based in India. We are looking for a strategic marketing leader to take ownership of the entire marketing function and accelerate the growth of a rapidly expanding brand in the German-speaking coaching and personal transformation market. You will shape the long-term marketing strategy, lead high-performing teams, and turn individual initiatives into a cohesive, results-driven growth system. Your scope will span performance marketing, CRM, email marketing, social media, content, product launches, and live events. Working closely with executive leadership, you will make data-informed decisions, optimize budgets, and build scalable processes that support sustainable business growth. Although remote work is possible, frequent travel to events, productions, and team meetings in Germany and occasionally elsewhere in Europe is an essential part of the position. Accountabilities: As Head of Marketing & Growth, you will lead the marketing function from strategy through execution, ensuring that teams, campaigns, and budgets contribute to the organization's broader business objectives. Marketing strategy: Develop and implement a comprehensive marketing and growth strategy in collaboration with executive leadership, aligned with long-term business goals. - Lead, develop, and motivate the internal marketing team while managing external agencies, contractors, and service providers. - Plan and oversee product launches, marketing campaigns, sales funnels, and promotional initiatives. - Performance marketing: Drive performance marketing activities and optimize acquisition strategies to improve campaign effectiveness and business results.



- CRM and lifecycle marketing: Oversee CRM, email marketing, social media, and content initiatives to strengthen audience engagement and customer relationships. - Coordinate marketing activities connected to live events, content productions, and other brand experiences. - Performance analysis: Monitor relevant KPIs, evaluate campaign results, identify opportunities, and translate data into actionable improvements. - Manage marketing budgets, allocate resources effectively, and take responsibility for marketing performance. - Process development: Build efficient marketing processes, establish clear structures, and improve collaboration across the marketing function. - Work closely with executive leadership, sales, event management, and fulfillment teams to ensure coordinated execution and a consistent customer experience. - Brand development: Contribute to the long-term positioning and growth of the brand across coaching, personal development, health, and transformation offerings. Requirements: The ideal candidate is an experienced marketing leader who combines strategic vision, solid people management, analytical thinking, and an entrepreneurial approach. Several years of experience in a senior marketing leadership position. - Proven experience building, managing, and developing high-performing marketing teams. - Strong strategic and commercial thinking, with the ability to translate business objectives into effective marketing and growth plans. - Excellent analytical skills and confidence working with marketing KPIs, performance metrics, and budgets. - Experience managing product launches, marketing funnels, and digital marketing processes.

📌 Growth Marketing Manager - Remote Working (India)
🏢 Jobgether
📍 India