26 Oct
|
HIRESTAR JOB BANK
|
Bengaluru
26 Oct
HIRESTAR JOB BANK
Bengaluru
Position : Content Manager
Graduate in English, journalism, communications, design or marketing
Experience : 3–6 years in content for e-commerce, performance marketing or brand, covering both copy and creative.
End-to-End Content Management: Own content from concept and copywriting to creative direction, production and final approval across digital channels.
- Creative Development: Create social media, CRM, LinkedIn and campaign creatives using Canva, Figma, Photoshop and AI tools, while guiding graphic designers on complex assets.
- Content Calendar Management: Develop and manage integrated performance marketing, e-commerce and CRM content calendars, ensuring timely delivery and identifying gaps or conflicts.
- Performance Marketing: Create and optimise Google, Meta, YouTube and programmatic ad content, including hooks, headlines, scripts, static creatives and video concepts for A/B testing.
- Website & SEO: Manage website content across homepage, category pages, PLPs, PDPs, blogs, FAQs and buying guides,
with a solid focus on SEO and search intent.
- Optimise content for Google AI Overviews, ChatGPT, Perplexity and Gemini through FAQs, direct answers, comparison tables and structured product information.
- E-commerce Content: Manage product listings across Amazon, Flipkart, JioMart, Meesho and quick-commerce platforms, including titles, descriptions, bullets, A+ content and keywords.
- CRM Content: LinkedIn Management: Own content strategy for Elkitch and Impex LinkedIn pages, covering brand, product, culture, industry and employer-branding content.
- Regional Content & Compliance: Manage Malayalam, Kannada and Tamil content, ensuring compliance with ASCI, platform policies, Legal Metrology and DPDP requirements.
- Brand Consistency: Maintain accurate product information and ensure all content consistently follows Impex brand guidelines and tone of voice
📌 Content Coordinator - Marketing (Bengaluru)
🏢 HIRESTAR JOB BANK
📍 Bengaluru