Business Development & Demand Generation Executive
Experience-1–4 Years preferred
We are looking for a proactive and result-oriented Business Development & Demand Generation Executive to support our business growth by identifying new prospects, generating qualified leads, building relationships with potential clients, and creating a consistent sales pipeline.
The ideal candidate should have strong communication skills, a business development mindset, and hands-on experience with LinkedIn, email campaigns, CRM platforms, and lead-generation tools . Experience in GIS , AEC, Engineering Services, BIM, Structural Engineering, MEP, Manufacturing Engineering, or IT/Engineering Services will be an added advantage.
Build and maintain prospect databases using LinkedIn Sales Navigator, Apollo, ZoomInfo and other lead-generation platforms.
Identify key decision-makers such as Directors, Engineering Managers, Project Managers, Procurement Managers, BIM Managers and Business Owners.
Conduct market research to identify new accounts, projects, companies and business opportunities.
Develop and execute outbound demand-generation campaigns through email, LinkedIn and other relevant channels.
Execute personalized email and LinkedIn outreach campaigns.
Follow up with prospects through calls, emails and LinkedIn communication.
Monitor campaign performance and continuously improve outreach strategies.
Business Development
Qualify inbound and outbound leads based on business requirements, project scope.




Schedule meetings and demonstrations between qualified prospects and the Business Development/Sales team.
Support the sales team in converting qualified leads into opportunities.
Market & Account Research
Research target companies, ongoing projects, upcoming projects and business expansion activities.
Develop account-based prospecting strategies for high-value accounts.
Campaign performance
Key Performance Indicators (KPIs)
Number of new accounts identified per Week/month
Meetings/Introductory calls scheduled
Sales-qualified leads (SQLs)
Email and LinkedIn campaign performance
Data accuracy and activity
Robust prospecting and cold-calling skills.
Good understanding of B2B sales and lead-generation processes.
Experience with LinkedIn and professional networking platforms.
Knowledge of CRM systems such as Zoho, Salesforce, HubSpot or similar.
Experience with tools such as Apollo, ZoomInfo and LinkedIn Sales Navigator is preferred.
Preferred Industry Experience
Candidates with experience in any of the following sectors will be preferred:

GIS Services
BIM Services (A/S/MEP)
CAD/CAE Engineering Services
Bachelor's degree in business administration, Marketing, Engineering, Commerce or a related field.

- MBA/PGDM in Marketing or International Business will be an advantage.
- 1–4 years of experience in Business Development, Lead Generation, Inside Sales, Demand Generation or B2B Sales.

Exposure to global business development and sales.
Career growth opportunities in Business Development and Sales.
Performance-based incentives.
Opportunity to work with modern sales and prospecting tools.

📌 Business Development Executive (CRM Sales) (India)
🏢 Arowana Corporations
📍 India