Our partner is looking for a Head of Influencer Marketing based in India. Lead the development and execution of creative influencer marketing strategies for leading B2C brands across the DACH region. You will take ownership of creator management processes, develop compelling campaign concepts and scripts, and collaborate closely with company founders to drive creative excellence. By combining a strong understanding of social media trends with data-driven decision-making, you will continuously improve content performance and campaign effectiveness. You will also gain access to advanced creative training designed to help you identify and develop high-performing content. This fully remote opportunity is ideal for a creative, ambitious professional who thrives in a fast-paced environment and wants to make a meaningful impact on brand growth. Accountabilities - Influencer Marketing Strategy: Lead the development and implementation of influencer marketing strategies for major consumer brands across Germany, Austria, and Switzerland (DACH). - Creator Management: Oversee creator-related processes, ensuring effective collaboration with influencers and content creators throughout campaign planning and execution. - Creative Concepts and Scriptwriting: Develop engaging creative concepts, campaign briefs, and scripts that align with brand objectives, resonate with target audiences, and encourage meaningful engagement. - Translate marketing objectives into compelling creator-led campaigns, ensuring creative consistency and alignment with each brand's positioning and goals. - Founder Collaboration:



Work closely with company founders to define priorities, refine creative strategies, and contribute to the overall growth of the business and its clients. - Performance Analysis: Monitor key performance indicators (KPIs), evaluate campaign results, and identify opportunities to improve content effectiveness and marketing outcomes. - Creative Optimisation: Analyse content assets and identify successful creative formats, messaging approaches, and creator partnerships to strengthen campaign performance. - Trend and Talent Discovery: Stay informed about emerging social media trends, creator opportunities, audience preferences, and high-performing content formats to maintain a competitive edge. - Apply insights from campaign performance and advanced creative training to refine processes, improve creative output, and support scalable influencer marketing operations. Requirements - Relevant Experience: Proven experience in creative strategy, ideally within a marketing agency or brand environment, with a strong understanding of influencer marketing and creator-led campaigns. - Creative Thinking: The ability to develop original concepts, write compelling scripts, and translate marketing objectives into engaging content ideas that resonate with target audiences. - A robust instinct for identifying emerging social media trends, recognising high-performing content, and understanding what makes creators and campaigns successful. - Analytical Skills: The ability to interpret campaign KPIs, evaluate creative performance, and use data-driven insights to optimise content and marketing strategies. -

📌 Remote - Director of Marketing (India)
🏢 Jobgether
📍 India