COPY WRITER Job Description

About the Company, Vision, Values & Culture
Miadiamante Foods & Beverages Pvt. Ltd (MFBPL) is a hospitality and consumer focused company headquartered in Nashik and part of the Trenton Group. Established in 2020, the company operates at the intersection of Alcobev, food, and experiential-led dining, with a growing presence in India's craft beer and hospitality landscape.
Driven by a vision to build brands that blend quality products with meaningful social experiences, Trenton Group acquired Independence Brewing Company (IBC) into its portfolio in 2020, marking its entry into the Craft Beer Segment. Since then, the company has focused on evolving IBC into a modern, contemporary, community-led craft beer and hospitality brand rooted in innovation, creativity, and engaging guest experience.
Founded in 2011, Independence Brewing Company is one of India's pioneering Microbrewery located in Pune, known for its largest portfolio of beers, highest in the category, many of which are internationally acclaimed & award winning, IBC has further carried out extensive research to understand the Indian palate based on which it today designs & builds a very large & successful beer portfolio, with the philosophy of having crafts beers elevated to 'Super Premium Craft beers' (SPC).
With Maharashtra's largest microbrewery setup and contemporary Craft Bar Brasseries in Powai, Kalyani Nagar, and Balewadi, IBC combines brewing innovation with elevated food, ambience, and culture-driven experiences.
3 CRAFT BARS. Kalyani Nagar, Pune- India's largest craft bar & brasserie, Maharashtra's largest space at 21000 sq ft 3. And now launching a 4 TH IBC outlet at Mumbai's Lower Parel !
CRAFT BEER FACTORY Production capacity of the Microbrewery is 5 Lakh litres/ annum - largest in Maharashtra. Built to International standards with sophisticated equipment, control systems, custom developed production and accounting software, MIS Systems, etc. R&D; Lab with emphasis on control and development of yeast as well as control of production parameters.
OUR BRAND VALUES: IBC's Service Executive team are highly skilled, having vast experience from top hospitality brands, where the core focus which brings customers back is the 'GOOD SERVICE' COMMITMENT, COMMUNITY BUILDING CAMARADERIE. it's about building a community where you can feel at home and enjoy the best of what we have to offer.
Google, Oracle, KPMG, EY, YouTube, RedHat,



Hilton, McCain, Barclays are some of the happy patrons of IBC

With more than a decade of experience in Brewing Craft Beer in India to cater to Indian tastes and streamlined production, R&D; and Skilled management, financial backing and entrepreneurial experience & skills of the Trenton Group, the organization is poised to grow exponentially.
Backed by the Khanna family's entrepreneurial legacy across engineering, utilities, wellness, and hospitality businesses, Miadiamante Foods & Beverages Pvt Ltd is the exclusive marketing partner that helps build & operate IBC branded Craft Bars & brasseries. Together, Miadiamante and IBC continue to shape India's evolving craft beer and urban dining culture, with a shared ambition to create brands and experiences that people don't just consume, but genuinely connect with.

We're looking for a sharp, creative Copywriter who knows how to turn ideas into words that make people stop scrolling, start reading, and take action. If you love crafting clever headlines, punchy campaign copy, and brand messaging that actually sounds human, this could be your kind of role.
As part of our fast-moving marketing agency, you'll work across a range of outlets and projects, helping our brand find its voice and telling our story in a way that stands out.
We are looking for a highly creative and detail-oriented Copywriter to join our marketing agency team. The ideal candidate will craft compelling, clear, and persuasive content for a variety of events and channels, helping our brand connect with audiences and achieve our marketing goals. He/she will collaborate effectively with internal and external teams to drive the marketing plan with minimal supervision.

Write copy that grabs attention and gets results across digital, social, email, web, ads, and more
Come up with smart, creative concepts and messaging that fit our brand and marketing goals
Track social media, marketing and viral trends and incorporate relevant trends into content.
Support PR,



influencer marketing and digital marketing initiatives.
Coordinate with content/PR agencies and internal teams for campaign execution.
Maintain consistency in brand voice, tone and messaging.
Develop creative, engaging and brand-aligned copy across for Instagram, Facebook, website, YouTube and other social media platforms.
Write captions, storytelling content, brochures, invitations, press releases and campaign content.
Develop and manage the monthly content calendar.
Edit, polish, and proof your work until it shines. Proofread content for accuracy, clarity, and consistency
Collaborate with designers, strategists, account managers, and other creative minds
Juggle multiple projects without losing your cool
Revise content based on feedback from clients and internal teams
Stay updated with SEO, digital marketing and emerging content trends.

Proven experience as a Copywriter, ideally in a fast-paced marketing or creative agency setting

· Experience of 2+ years in copywriting/content/brand communication, preferably with exposure to hospitality or lifestyle brands.
Excellent writing, editing, and proofreading skills
A valuable instinct for brand voice, tone, and storytelling
Ability to generate creative campaign ideas and adapt content for different platforms.
Creative thinking and attention to detail
Proficiency in Google Docs, Microsoft Office, and/or content management tools
A compelling portfolio of writing samples
Experience with SEO copywriting
Familiarity with digital marketing and campaign strategy. Strong understanding of branding, marketing, and consumer psychology

Preferred Qualifications: Bachelor's degree in Mass Media / Advertising, BBA in Marketing, Bachelor's Degree in Journalism & Mass Communication, Bachelor's Degree in English Literature, Bachelor's Degree in Business Design, or Master of Arts, Entertainment & Media Management, PG Advanced Diploma in Journalism & Mass Communication, Advanced Certification in Digital Marketing & Communication, Master's in Mass Communication, PG in Media & Entertainment, Master of Arts (MA), Sociology.

A creative team that values great ideas and valuable energy
The chance to work on a variety of exciting projects and campaigns
Competitive compensation and benefits.

Job Type: Full-time

Hours: Monday – Saturday. Flexibility to work extended hours during critical projects.

📌 SEO & Marketing Copywriter (Mumbai)
🏢 MIADIAMANTE FOODS & BEVERAGES
📍 Mumbai