We are looking for a hands-on Growth Marketing & GTM Lead who can help establish endurace.pro as a recognized platform within India's endurance-sports ecosystem.

You will own growth experiments, acquisition strategy, campaign execution, and go-to-market initiatives. This is not a role limited to creating marketing plans or managing agencies. We need someone who can identify opportunities, execute campaigns, measure results, and improve performance.

Key Responsibilities

- Develop and execute growth strategies for athlete acquisition and platform adoption.

- Build go-to-market plans for new cities, sports categories, and product initiatives.

- Plan and execute campaigns across Google Ads, Meta Ads, social media, and other relevant channels.

- Design acquisition funnels from awareness and discovery to registration and repeat usage.

- Experiment with referral programs, partnerships, community campaigns, and performance marketing.

- Monitor acquisition costs, conversion rates, campaign performance, and return on marketing spend.

- Coordinate with SEO, content, sales, and partnerships to align growth initiatives.

- Develop athlete personas and identify high-potential audience segments.

- Set up campaign tracking, attribution, reporting, and experimentation processes.

- Work directly with the founder to identify growth opportunities and prioritize initiatives.

Required Skills
- Experience in growth marketing, digital marketing, performance marketing, or GTM execution.





- Understanding of acquisition funnels, conversion optimization, and campaign analytics.

- Ability to plan, execute, and optimize digital marketing campaigns.

- Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, and tracking platforms.

- Robust analytical thinking and comfort working with data.

- Ability to independently manage projects and deliver measurable outcomes.

Good to Have
- Experience in an early-stage startup, consumer marketplace, sports brand, or fitness platform.

- Experience with referral marketing, influencer campaigns, or community-led growth.

- Familiarity with CRM tools, lifecycle marketing, email, and WhatsApp campaigns.

- Interest in endurance sports and athlete communities.

What We Expect From You
- You take ownership of growth outcomes, not just campaign execution.

- You test assumptions quickly and use evidence to guide decisions.

- You can work with limited budgets and find creative acquisition opportunities.

- You are comfortable switching between strategy, execution, and analysis.

- You communicate results honestly, including failed experiments and lessons learned.

How Success Will Be Measured
- Qualified athlete acquisition and activation.

- Growth in registrations and other meaningful user actions.

- Customer acquisition cost and marketing efficiency.

- Conversion rates across the acquisition funnel.

- Successful execution of GTM initiatives.

📌 Growth Marketing & Go-to-Market (GTM) Lead (India)
🏢 Endurace
📍 India