Job Description - SEO Executive

Company: Tripa Tours
Designation: SEO Executive
Department: Digital Marketing / Marketing
Location: Gurugram, Haryana
Employment Type: Full-Time

About Tripa Tours

Tripa Tours is a travel company specializing in personalized travel experiences, holiday packages, and end-to-end travel solutions. We are looking for a result-oriented SEO Executive to strengthen our online presence and improve organic traffic, rankings, and lead generation.

Key Responsibilities

- Develop and implement effective SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research to identify relevant and high-performing travel-related keywords.
- Perform on-page SEO, including optimization of titles, meta descriptions, headings, URLs, content, and internal linking.
- Handle off-page SEO activities, including link building, backlink management, and outreach.
- Optimize website content for relevant travel destinations, holiday packages, and services.
- Monitor keyword rankings, organic traffic, backlinks, and overall SEO performance.
- Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, or similar SEO tools.
- Identify SEO opportunities based on competitor analysis and market trends.
- Coordinate with the content and marketing teams to ensure SEO-friendly content creation.




- Keep track of Google algorithm updates and implement necessary SEO changes.
- Prepare regular SEO reports and provide insights on performance and areas of improvement.
- Work towards increasing organic leads, website visibility, and conversions.

Requirements

- 1–3 years of experience in SEO or Digital Marketing preferred.
- Good understanding of on-page, off-page, and technical SEO.
- Strong knowledge of keyword research and competitor analysis.
- Familiarity with Google Search Console and Google Analytics.
- Basic understanding of website structure, HTML, and SEO-friendly content.
- Good analytical and problem-solving skills.
- Strong communication and coordination skills.
- Ability to work independently and manage multiple SEO activities.
- Experience in the travel, hospitality, or e-commerce industry will be an added advantage.

Key Skills

SEO | Keyword Research | On-Page SEO | Off-Page SEO | Technical SEO | Link Building | Google Search Console | Google Analytics | Competitor Analysis | Content Optimization | SEO Reporting

What We Offer

- Prospect to work with a growing travel company.
- Hands-on exposure to travel and digital marketing.
- Growth and learning opportunities.
- Performance-based career progression.
- Collaborative and dynamic work environment.

Pay: ₹10,000.00 - ₹17,000.00 per month

Work Location: In person

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