- Manage and maintain customer information, leads, and sales records in the CRM system.
- Update customer databases regularly and ensure data accuracy.
- Track leads, follow up with prospects, and coordinate with the sales team to improve conversion rates.
- Manage customer queries, feedback, complaints, and follow-ups.
- Execute CRM campaigns through email, SMS, WhatsApp, or other customer communication channels, as applicable.
- Monitor customer engagement, repeat purchases, and satisfaction levels.
- Generate daily, weekly, and monthly CRM reports and performance dashboards.
- Coordinate with sales, marketing, and customer support teams to improve customer experience.
- Identify opportunities to improve customer retention.
- Ensure customer data confidentiality and compliance with company policies.
- Support CRM process improvements, automation, and performance analysis.