About One Devs

At One Devs, we build high-performance web applications, custom SaaS platforms, modern WooCommerce/WordPress ecosystems, and AI-driven workflow integrations for client brands and B2B enterprises. We are expanding our outreach operations and looking for an experienced Email Marketing & Ads Specialist who understands the web development and digital services landscape and can drive consistent, high-quality B2B lead generation.

Role Overview

We are seeking a results-driven Email Marketing & Ads Specialist with a proven track record in the web development, agency, and SaaS sales/marketing industry.

In this role, you will design, execute, and optimize outbound cold email outreach campaigns, performance ad campaigns (Meta Ads, Google Search/Display, LinkedIn Ads), and automated marketing funnels. Your primary objective will be to attract decision-makers (CTOs, Agency Owners, Marketing Directors, Founders), generate qualified sales leads, and build a reliable pipeline for our web development and digital solutions.

Key Responsibilities

- Cold Email Outreach & Pipeline Management:
- Build, warm up, and maintain healthy outbound email infrastructures (domain health, SPF/DKIM/DMARC, deliverability optimization).
- Craft high-converting cold email sequences targeting B2B clients looking for web redesigns, custom web apps, SaaS builds, and digital marketing.
- Utilize lead scraper/enrichment platforms (Apollo.io, LinkedIn Sales Navigator, Hunter, etc.) to curate verified, ICP-compliant lead lists.
- Paid Ads Performance (Meta, Google & LinkedIn):
- Create, launch, and optimize paid ad campaigns focused on client acquisition for custom web development,



e-commerce, and agency services.
- Write clear, compelling ad copy and guide/collaborate on visual creative production (glassmorphism/minimal aesthetics, case study highlights, offering teasers).
- Manage ad spend efficiency, maintaining strict targets for Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
- Workflow & Funnel Automation:
- Build and manage marketing automation workflows (n8n, Brevo, ActiveCampaign, or similar tools) to nurture leads from initial click/reply to booked call.
- Continuously A/B test email subject lines, body copy, CTA formats, landing pages, and ad hooks to maximize reply and conversion rates.
- Lead Qualification & Reporting:
- Filter out low-intent leads and ensure sales team receives high-quality inbound inquiries and booked meetings.
- Track and report weekly key performance metrics: Open Rate, Click-Through Rate (CTR), Reply Rate, Lead-to-Opportunity Conversion, Cost Per Qualified Lead (CPQL), and Return on Ad Spend (ROAS).

Qualifications & Requirements

- Mandatory Industry Experience: Minimum 2–4 years of experience running email marketing and paid ads specifically for web development agencies, software development firms, SaaS products, or IT services.
- Proven Track Record:



Demonstrated ability to consistently generate high-intent B2B leads and booked client calls in the tech/web industry.
- Email Infrastructure Mastery: Deep technical understanding of inbox deliverability, domain warming, MX/SPF/DKIM setup, and tools such as Instantly, Smartlead, Lemlist, Apollo, or Brevo.
- Paid Media Expertise: Proficient in managing campaigns on Google Ads (Search & Retargeting), Meta Ads (Facebook/Instagram B2B lead forms), and LinkedIn Ads.
- Copywriting Skills: Strong ability to write short, punchy, persuasive cold outreach copy and high-converting ad headlines tailored to decision-makers.
- Analytical Skills: Proficiency in Google Analytics 4, conversion tracking pixels, custom UTM tagging, and campaign dashboards.

Preferred Skills (Bonus)

- Familiarity with web tech stacks (e.g., Next.js, React, Laravel, WordPress/WooCommerce, SaaS frameworks) to speak intelligently in ad/email copy about development solutions.
- Experience building automated workflows using tools like n8n, Zapier, or Make.
- Knowledge of basic HTML email design standards and responsive formatting.

What We Offer

- Competitive base compensation with attractive commission/performance bonuses tied to lead quality and deal closures.
- Flexible remote-first work environment.
- Direct access to senior team leads and leadership to test bold current growth strategies.
- Opportunities to work across diverse client industries and expanding SaaS projects.

Job Type: Full-time

Pay: From ₹10,000.00 per month

Benefits:

- Internet reimbursement
- Work from home

Work Location: Remote

📌 Lead Generation Specialist (India)
🏢 One Devs
📍 India