- Master’s Degree in Marketing / Business Administration / Agriculture / Dairy Technology or related field
- MBA / PGDM in Marketing preferred.
- 5-10 years of relevant experience in field marketing, sales, business development, or dairy/agriculture-related industries.
- Strong leadership, communication, negotiation, and team-management skills.
- Willingness to travel extensively for field visits.
Job Description
- Plan and execute field marketing activities to increase brand awareness and sales.
- Identify and develop new customers, dealers, distributors, and business opportunities.
- Manage and guide the field marketing/sales team to achieve targets.
- Conduct regular market visits and customer meetings.
- Build and maintain robust relationships with farmers, dairy owners, dealers, and other stakeholders.
- Conduct product demonstrations, promotional campaigns, exhibitions, and awareness programs.
- Monitor competitors, market trends, pricing, and customer requirements.
- Prepare daily/weekly/monthly field activity and performance reports.
- Coordinate with sales, operations, and management teams to achieve business objectives.
- Ensure effective coverage of the assigned territory and achievement of sales/marketing target.