Marketing & Student Growth Manager

Shreeji Education Zone | Rajkot, Gujarat

Job Type: Full-Time
Work Mode: On-Site Only
Working Days: Monday to Friday
Working Hours: 10:30 AM to 8:00 PM
Interview: Direct, in-person interview only

Build the Brand. Attract Students. Drive Growth.About Shreeji Education Zone

Shreeji Education Zone is an AI-driven educational institute located on Yagnik Road, Rajkot. We are focused on delivering educational services and developing innovative solutions that improve the way students learn, teachers teach, and educational institutions operate.

We believe that a strong educational institution needs more than good academic services. It needs effective marketing, strong communication with parents, a recognisable brand, and a consistent system for attracting new students.

We are looking for an ambitious, creative, and action-oriented marketing skilled who can take charge of our marketing activities and help expand our reach among students and parents.

This role combines digital marketing, video production, social media management, advertising, offline promotions, team leadership, and student acquisition.

We need someone who can turn marketing ideas into real-world results by bringing more enquiries, increasing parent visits, and contributing to student admissions.

Your Mission

Your primary responsibility will be to develop and execute marketing activities that increase the visibility and growth of Shreeji Education Zone.

You will be expected to understand our educational services, identify the right audience, create compelling marketing campaigns, build relationships with potential customers, and establish a systematic approach to generating student enquiries.

You will manage both online and offline marketing, coordinate with internal teams, and continuously explore better ways to reach parents and students.

We are looking for someone who can take ownership of the complete marketing process, from the first creative idea to the final business outcome.

Key Responsibilities1. Brand Building and Marketing Strategy

- Develop marketing strategies to strengthen the institute's presence in Rajkot.
- Understand our educational services, target audience, and competitive advantages.
- Identify the concerns, expectations, and decision-making factors of parents and students.
- Develop campaigns that communicate the institute's value and build trust.
- Plan monthly marketing activities and weekly execution schedules.
- Identify opportunities to increase local awareness and attract recent students.
- Research competitors, market trends, and potential marketing channels.
- Maintain consistency in the institute's brand identity and communication.
- Present new ideas and practical strategies to management.
- Track marketing performance and continuously improve the approach.

2. Complete Social Media and Content Operations

Take responsibility for the institute's social media presence and content production.

You will be expected to:

- Manage relevant platforms such as Instagram, Facebook, YouTube, and other suitable channels.
- Plan content calendars based on marketing objectives.
- Generate ideas for educational videos, promotional campaigns, parent-focused content, and brand awareness.
- Write engaging scripts for Reels, Shorts, advertisements, and longer videos.
- Organise and conduct video shoots at the institute.
- Record videos using suitable cameras or smartphones and manage basic lighting and audio.
- Edit videos and prepare them for different platforms.
- Create promotional graphics, posters, thumbnails, and other marketing creatives.
- Publish content according to planned schedules.
- Monitor audience engagement and identify high-performing content.
- Respond to relevant audience interactions or coordinate responses with the appropriate team.
- Repurpose successful content across multiple platforms.
- Develop content that communicates the institute's educational approach and encourages parents to enquire.

You should be capable of managing the complete workflow: idea generation → scripting → shooting → editing → publishing → performance analysis.

3. Student Acquisition and Parent Engagement

This role requires a strong understanding of how marketing contributes to student admissions.

Your responsibilities will include:

- Develop strategies to generate enquiries from prospective students and parents.
- Create campaigns that encourage parents to visit the institute.
- Promote the institute's educational services through suitable online and offline channels.
- Coordinate with the admission and counselling teams to improve enquiry handling.
- Track where enquiries originate and which campaigns generate genuine interest.
- Help establish a systematic process for converting enquiries into scheduled visits.
- Analyse why potential customers do not proceed and recommend improvements.
- Explore parent engagement activities, educational events, referral opportunities, and awareness programmes.
- Identify opportunities to attract new students from relevant local communities.




- Review the effectiveness of campaigns based on qualified enquiries, parent visits, and admissions.

The objective is not simply to increase followers or views. It is to build a marketing system that contributes to the institute's growth.

4. Digital Advertising and Lead Generation

- Plan and execute advertising campaigns using relevant platforms such as Meta Ads and Google Ads.
- Develop campaigns targeting relevant audiences in Rajkot and surrounding areas.
- Coordinate advertising creatives, promotional videos, campaign messaging, and landing pages.
- Monitor advertising expenditure and campaign performance.
- Test different audiences, creative concepts, and messages.
- Track enquiries generated by advertising campaigns.
- Analyse lead quality and coordinate with the counselling team to understand conversion outcomes.
- Identify ineffective campaigns and implement improvements.
- Prepare regular reports on campaign performance and expenditure.
- Explore cost-effective ways to generate qualified enquiries.

Candidates should understand the relationship between advertising expenditure, lead quality, parent visits, and admissions.

5. Offline Marketing and Local Outreach

You will be responsible for developing marketing activities beyond digital platforms.

This includes:

- Plan and execute local promotional campaigns.
- Identify opportunities for outreach to schools, residential communities, and relevant local networks.
- Coordinate the distribution of brochures and other promotional materials.
- Plan parent awareness programmes, educational events, and promotional activities.
- Explore suitable partnerships and referral opportunities.
- Coordinate outdoor advertising and local brand visibility initiatives.
- Conduct market research to identify potential audiences and areas for expansion.
- Participate in field marketing activities when required.
- Monitor the results of offline campaigns.
- Recommend new initiatives that can generate relevant enquiries and parent visits.

You must be comfortable combining office-based marketing with physical promotional activities when necessary.

6. Team Leadership and Training

We want someone who can help build an organised and productive marketing team.

Responsibilities include:

- Coordinate the work of content creators, designers, editors, and other marketing team members.
- Assign tasks and establish explicit deadlines.
- Train team members in content planning, scripting, shooting, editing, and marketing execution.
- Guide the team in developing creative and effective campaigns.
- Review content quality and provide constructive feedback.
- Monitor work progress, productivity, and deadlines.
- Establish standard procedures for recurring marketing activities.
- Identify skill gaps and arrange practical training.
- Conduct regular reviews of completed work and campaign performance.
- Ensure that individual responsibilities contribute to shared marketing objectives.

You should be willing to lead from the front, execute important tasks yourself, and help the team improve.

7. AI-Powered Marketing and Automation

Shreeji Education Zone is an AI-driven institute. We encourage our team to use modern technology to improve efficiency and creativity.

You will be expected to explore and use AI tools for:

- Content ideation and research.
- Scriptwriting and campaign planning.
- Creative development and video production.
- Content repurposing and editing workflows.
- Audience research and competitor analysis.
- Marketing reports and performance summaries.
- Repetitive task automation.
- Improving the efficiency of the marketing team.

Knowledge of tools such as ChatGPT, Canva, CapCut, Meta Business Suite, Google Analytics, and other relevant marketing platforms is beneficial.

You should be able to use AI practically, evaluate its outputs, and identify ways to improve marketing productivity.

8. Performance Tracking and Management Reporting

- Prepare monthly marketing plans and weekly activity reports.
- Track the number and source of enquiries generated.
- Monitor qualified leads, scheduled parent visits, actual visits, and admission outcomes.
- Analyse the performance of digital and offline campaigns.
- Maintain records of advertising expenditure and promotional activities.
- Identify which marketing activities generate the best results.
- Monitor the progress of assigned tasks and team responsibilities.
- Recommend changes based on actual performance.
- Communicate marketing progress, challenges, and future plans to management.

Performance will be assessed using agreed targets, available resources, campaign budgets, and the quality of execution.

Candidate Requirements

We are looking for someone with a combination of creativity, practical marketing ability,



communication skills, and commercial awareness.

The ideal candidate should have:

- Practical experience in digital marketing or marketing operations.
- Knowledge of social media strategy and content management.
- Skills in content ideation, scriptwriting, video shooting, and editing.
- Understanding of digital advertising and lead generation.
- Knowledge of local marketing and customer acquisition.
- Strong communication and coordination skills.
- The ability to manage and train a team.
- Familiarity with marketing analytics and reporting.
- An interest in using AI tools to improve marketing workflows.
- Strong organisational and problem-solving skills.
- A proactive attitude and willingness to take responsibility for results.
- The ability to work full-time from our Rajkot premises.

A degree or diploma in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field is preferred.

Candidates with demonstrable practical skills, relevant experience, and a strong portfolio will be given preference.

Who Should Apply?

This position is suitable for candidates who want to work across the complete marketing function, including:

- Digital marketing and social media management.
- Content creation and video production.
- Digital advertising and lead generation.
- Offline promotions and local marketing.
- Customer acquisition and parent engagement.
- Marketing team coordination and training.
- Brand development and growth planning.

Candidates with experience in education, coaching institutes, schools, colleges, EdTech companies, or other service-based businesses may find this role particularly relevant.

We are especially interested in people who can demonstrate how their marketing work has helped generate enquiries, increase customer visits, improve campaign performance, or contribute to business growth.

How Success Will Be Measured

Your performance will be evaluated against agreed objectives, which may include:

- Growth in qualified student enquiries.
- Increase in parent visits to the institute.
- Contribution to student admissions.
- Quality and consistency of marketing content.
- Effectiveness of advertising campaigns.
- Results generated through offline promotions.
- Efficiency of marketing expenditure.
- Productivity and development of the marketing team.
- Timely execution of marketing plans.
- Quality of reporting and continuous improvement.

The aim is to develop a consistent and measurable marketing process that supports the long-term growth of Shreeji Education Zone.

Employment Details

Company: Shreeji Education Zone
Position: Marketing & Student Growth Manager
Employment Type: Full-time
Location: Yagnik Road, Rajkot, Gujarat
Work Mode: Strictly on-site
Working Days: Monday to Friday
Working Hours: 10:30 AM to 8:00 PM

This is an in-person position. Remote and work-from-home arrangements are not available.

Direct Interview Process

We conduct direct, in-person interviews only. Online interviews are not available.

Interested candidates may visit our premises between 11:00 AM and 8:00 PM.

Interview Address:

Shreeji Education Zone
Classic Gem, 3rd Floor
Above Jagnath Police Station
Yagnik Road, Rajkot, Gujarat.

Please bring your updated resume. Candidates should also be prepared to show examples of their previous marketing campaigns, social media work, videos, advertising activities, or other relevant projects.

How to Apply

Apply through Indeed with your updated resume.

Please mention:

- Your digital and offline marketing experience.
- The social media platforms you have managed.
- Your experience in content creation, scripting, shooting, and editing.
- Your experience in lead generation and advertising.
- Your experience in team management and training.
- Examples of measurable marketing results, where available.
- Confirmation that you can work full-time from our Rajkot office.

If you are ready to take ownership of marketing, build a strong local brand, attract more parents and students, and contribute directly to institutional growth, we invite you to apply to Shreeji Education Zone.

Job Type: Full-time

Pay: ₹10,065.91 - ₹20,622.94 per month

Ability to commute/relocate:

- Rajkot, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- Have you personally run paid ads on any of these platforms?

(Meta / Google / YouTube / WhatsApp)
If yes, which ones — and briefly describe the goal of one campaign.

- Which tools do you regularly use for content creation and editing?

(e.g., Canva, CapCut, InShot, Photoshop, Premiere Pro)

- Share a link to any social media page, reel, ad, or design you’ve created.

(Instagram handle, Drive link, or screenshots accepted)

- Explain how you would plan a 7-day campaign to promote a new education program for school students.

(Write a few lines: platform, ad type, content idea)

- Do you know how to track ad performance using metrics like CTR, ROAS, leads, etc.?

(Yes / No / Learning / Some understanding)

Language:

- English (Preferred)

Work Location: In person

📌 Marketing & Student Growth Manager (Rajkot)
🏢 Shreeji Education Zone
📍 Rajkot