Job Summary We are looking for a results-oriented Performance Marketing Specialist to manage paid advertising campaigns, drive customer acquisition, and improve revenue through data-driven marketing strategies. The ideal candidate should have hands-on experience with Meta Ads and Google Ads, along with a solid understanding of campaign optimization, conversion tracking, and performance analysis.

Key Responsibilities
* Plan, manage, and optimize Meta Ads and Google Ads campaigns.
* Drive customer acquisition, online sales, qualified website traffic, and conversions.
* Monitor key performance metrics, including ROAS, CAC, CPA, CTR, CPC, and conversion rates.
* Manage campaign budgets efficiently to maximize profitability and return on ad spend.
* Optimize audiences, ad creatives, campaign structures, bidding strategies, and landing pages.
* Conduct A/B testing across ad copy, creatives, audiences, offers, and landing pages.




* Implement and monitor conversion tracking using tools such as Meta Pixel, Google Analytics, and Google Tag Manager.
* Develop retargeting and remarketing campaigns to improve conversions and customer retention.
* Collaborate with creative, content, and marketing teams to develop high-performing campaigns.
* Prepare regular performance reports and provide actionable recommendations for improvement. Required Skills and Qualifications
* 2–4 years of hands-on experience in performance marketing or paid digital advertising.
* Strong practical knowledge of Meta Ads Manager and Google Ads.
* Experience managing campaigns focused on sales, leads, conversions, or revenue.
* Proficiency in Excel or Google Sheets and marketing analytics.
* Ability to manage multiple campaigns and budgets effectively.

📌 Performance Marketing Specialist (Gurugram)
🏢 WiseLife
📍 Gurugram