JOB PURPOSE Drive category-specific brand, product, and GTM execution to deliver growth KPIs. Responsible for managing sub‑category performance, supporting innovation, enhancing product and brand experience, and ensuring high-quality execution. The role also nurtures functional capability within the category team through guidance and collaborative working. REPORTING TO : Category Marketing Head TYPE OF ROLE: People Management Role

LOCATION:
Prabhadevi, Mumbai. BU/ DIVISION : Marketing

KEY RESPONSIBILITIES
1. Category Strategy & Planning
• Develop annual and long‑term plans for category growth, pricing, mix, and profitability.
• Use consumer insights, market trends, and competition analysis to identify opportunities.
• Track category financial performance (margins, mix, contribution) and recommend interventions.
• Ensure high-quality analyses, reports, and business reviews through regular guidance and alignment within the team. 2. Product Portfolio & Roadmap Management
• Oversee sub‑category/SKU portfolio including roadmap inputs, benchmarking, feature refinement, and packaging requirements.
• Collaborate with R&D; and SCM to translate insights into feasible product solutions.
• Monitor product lifecycle and recommend portfolio actions such as rationalization or enhancement.
• Support team members in maintaining accuracy across product documentation, packaging briefs, and product readiness processes. 3. GTM Strategy & Business Development
• Build and manage launch plans, readiness checklists, product toolkits, and sales enablement materials.
• Work closely with Sales to ensure solid in‑market execution and promotional alignment.
• Identify and shape new business opportunities, adjacencies, and incremental growth levers.




• Encourage structured GTM execution and effective cross-functional coordination within the team. 4. Brand, Campaign & Creative Leadership
• Draft campaign briefs and collaborate with agencies for ATL, BTL, and digital creative development.
• Ensure brand consistency and effective representation across consumer and trade touchpoints.
• Track campaign KPIs and consumer funnel metrics to improve ROI.
• Provide directional inputs to enhance team proficiency in creative evaluation, campaign execution, and agency management. 5. Cross-Functional Collaboration & Capability Enablement
• Partner with SCM, R&D;, Finance, Sales, Service, and Quality to ensure readiness and seamless execution.
• Coordinate effectively with creative, research, digital, and packaging partners.
• Strengthen category capabilities by fostering structured working, insight-led thinking, and balanced execution.
• Promote clarity, collaboration, and continuous improvement across day-to-day activities. EDUCATIONAL QUALIFICATIONS
• MBA/ PGDM Full Time WORK EXPERIENCE
• 8-12 years of experience in marketing.
• Preferably 3-4 years in Consumer durables/FMCG/FMEG industry CERTIFICATIONS: Digital Marketing (added advantage) PREFERRED/ ADDITIONAL REQUIREMENT
• Strong analytical and insight-driven mindset
• Experience in category & brand management
• Creative and communication excellence
• Effective stakeholder management
• Ability to guide team members and enhance functional capability
• Commercial understanding (pricing, margins, portfolio economics INTERNAL / EXTERNAL INTERFACE Internal:
• SCM
• R&D;
• Sales
• Consumer care External:
• Distributor and DD
• Survey agencies/ Creative agencies/ packaging vendors

📌 Category Marketing Lead (India)
🏢 Bajaj Electricals
📍 India