Company Description: Sheetal Naturals is a Northeast India–based natural ingredients company focused on transforming the region’s agricultural resources into high-value ingredients for domestic and international markets. Working directly with farming communities across Assam, Nagaland, Arunachal Pradesh, Manipur, and Meghalaya, the company specializes in the extraction of premium oleoresins and oils from ginger, turmeric, and Naga chili, alongside black tea extract and decaffeinated black tea. With a strong emphasis on sustainable sourcing, scientific processing, and consistent product quality, Sheetal Naturals is building a differentiated presence in the global natural ingredients industry. Role Description: We are seeking a commercially driven and strategic Sales & Marketing Head to lead revenue growth, market expansion, and brand development at Sheetal Naturals. This leadership role will be responsible for building a strong domestic and international customer base for the company’s natural extracts, oleoresins, oils, and tea ingredients. The ideal candidate will combine B2B sales expertise, market intelligence, and strategic marketing capabilities to identify high-value opportunities, develop long-term customer relationships, and establish Sheetal Naturals as a trusted supplier of premium natural ingredients. The role will also lead the sales and marketing team, develop go-to-market strategies, and work closely with production, procurement, and R&D; teams to align commercial objectives with operational capabilities.

Key Responsibilities
• Sales & Revenue Growth: Develop and execute sales strategies to achieve revenue, profitability, and market expansion targets across domestic and international markets.
• Business Development: Identify new customers, distributors, importers, manufacturers, and strategic partners across food, nutraceutical, pharmaceutical, cosmetic,



and FMCG industries.
• Key Account Management: Build and maintain long-term relationships with B2B clients, manage commercial negotiations, and convert leads into sustainable business partnerships.
• International Market Expansion: Explore export opportunities, develop international sales channels, and represent the company at relevant trade fairs, exhibitions, and industry conferences.
• Marketing & Brand Positioning: Lead product positioning, marketing campaigns, corporate communications, digital marketing, and promotional initiatives to strengthen brand visibility.
• Market Intelligence: Monitor industry trends, competitor activities, customer requirements, pricing, and emerging applications for natural ingredients.
• Commercial Strategy: Develop pricing strategies, sales forecasts, budgets, and performance dashboards while maintaining a strong focus on margins and customer profitability.
• Cross-Functional Leadership: Coordinate with production, procurement, R&D;, and quality teams to ensure customer requirements, product specifications, and delivery commitments are met.
• Team Leadership: Build, mentor, and manage the sales and marketing team, establishing clear performance metrics and accountability. Qualifications &

Experience:
• Bachelor’s or Master’s degree in Marketing, Business Administration, International Business, or a related discipline.
• Proven experience in B2B sales, business development, and sales leadership,



preferably within food ingredients, nutraceuticals, oleoresins, botanical extracts, specialty chemicals, or agri-based industries.
• Demonstrated ability to acquire new customers, manage strategic accounts, negotiate commercial agreements, and deliver revenue growth.
• Understanding of domestic distribution networks, export markets, and international B2B sales processes.
• Experience in strategic marketing, brand development, market research, and customer acquisition.
• Strong leadership, negotiation, communication, presentation, and analytical skills.
• A target-oriented mindset with the ability to build sales pipelines, forecast revenue, and manage profitability.
• Willingness to travel domestically and internationally for customer meetings, business development, exhibitions, and conferences.
• Ability to work in office in Tihu, Nalbari, Assam, and collaborate effectively with cross-functional teams. Why join Sheetal Naturals?:
• Opportunity to lead the commercial growth of an emerging natural ingredients company.
• Direct involvement in building domestic and international markets for differentiated, science-led products.
• An prospect to create lasting value by connecting Northeast India’s agricultural resources with global ingredient markets.
• A leadership position with scope to shape the company’s sales strategy, brand presence, and long-term commercial direction.

Location:
Tihu, Nalbari, Assam Employment Type: Full-Time, On-Site Compensation: Competitive and commensurate with experience, with performance-linked incentives. To Apply: Interested candidates may share their CV along with a summary of their sales leadership experience, key achievements, and relevant industry exposure at [email protected].

📌 Sales and Marketing Head (Nalbari)
🏢 Sheetal Naturals
📍 Nalbari