Job Description
– Senior PPC Specialist

Location:
Gurugram Work Mode: Work from Office (5 Days a Week)

Experience:
5–8 Years Employment Type: Full-Time Qualification: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field Job Summary We are looking for a Senior PPC Specialist to manage and optimize high-budget paid advertising campaigns across Google, Meta, LinkedIn, and Microsoft Ads. The candidate will drive lead generation, improve campaign performance, maximize ROI, and reduce customer acquisition costs.

Key Responsibilities
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.
• Manage lead generation campaigns, remarketing, audience targeting, and conversion funnels.
• Monitor and improve key metrics such as CPL, CAC, ROAS, ROI, CTR, and conversion rates.
• Conduct keyword research, competitor analysis, and A/B testing of ads, audiences, and landing pages.




• Implement conversion tracking using Google Tag Manager, GA4, Meta Pixel, and LinkedIn Insight Tag.
• Develop performance dashboards using Looker Studio and analyze attribution models.
• Manage bidding strategies, campaign budgets, and automated optimization.
• Prepare performance reports and collaborate with SEO, content, design, and sales teams. Requirements
• Solid hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and Microsoft Ads.
• Experience with GA4, Google Tag Manager, Looker Studio, Google Search Console, and Google Merchant Center.
• Strong understanding of PPC, performance marketing, lead generation, remarketing, CRO, and attribution models.
• Knowledge of Manual CPC, Target CPA, Target ROAS, and Maximize Conversions bidding strategies.
• Strong analytical, communication, and stakeholder management skills.

📌 Hiring || Senior PPC Specialist (Gurugram)
🏢 2COMs
📍 Gurugram