Roles and

Responsibilities:
1. Brand & Market Presence
• Help strengthen and grow the company’s brand presence across relevant B2B, technology, HR, L&D; and enterprise communities.
• Develop and execute initiatives that increase brand awareness and visibility among our target customers.
• Identify relevant industry conversations, trends, platforms, communities and opportunities where the company should have a presence.
• Ensure consistent messaging and positioning across marketing channels and customer-facing materials.
• Conduct market and competitor research to identify new opportunities for brand and market positioning.
• Help build the company’s voice and presence across relevant digital and industry platforms. 2. Events & Industry Presence
• Identify and evaluate industry conferences, events, roundtables, webinars, forums and sponsorship opportunities that the company should participate in.
• Build an annual/quarterly event calendar based on target industries, customers and business priorities.
• Work with the CRO and Sales team to decide which events are worth investing in.
• Manage event participation end-to-end, including planning, messaging, collateral, speakers, customer participation and post-event follow-up.
• Look for opportunities for the company’s leaders to speak, participate in panels, moderate discussions or build thought leadership at relevant industry events.
• Track the effectiveness of events and recommend where we should increase, reduce or change our investment. 3. Social Media & Content
• Own and manage the company’s key social media channels, particularly LinkedIn.
• Develop and maintain a content calendar aligned with business priorities, industry trends and company initiatives.
• Work with internal teams to create content around customers, leadership, industry insights, products, events and company updates.
• Coordinate with designers, content creators and external agencies where required.
• Monitor engagement and performance and continuously improve our content strategy.
• Build a stronger executive and leadership presence on social platforms where relevant. 4. Customer Marketing & Sales Support
• Work closely with Sales to identify opportunities to showcase our customers and success stories.
• Own the development of customer testimonials, case studies,



success stories, customer videos and other advocacy content.
• Work with Sales teams to identify strong customer stories and turn them into compelling marketing assets.
• Develop sales collateral, presentations, brochures, one-pagers and other materials that help Sales communicate the company’s value proposition.
• Support Sales with marketing campaigns and initiatives focused on target accounts and customer acquisition.
• Understand what Sales teams need from Marketing and ensure the right content and support are available. 5. Demand Generation & Campaigns
• Plan and execute marketing campaigns that support brand awareness, lead generation and customer acquisition.
• Work with the CRO and Sales team to identify priority industries, accounts, personas and markets.
• Support targeted campaigns around specific industries, solutions, customer segments or business priorities.
• Work with relevant partners and agencies to execute digital campaigns, email campaigns, webinars and other demand-generation initiatives.
• Track campaign performance and identify opportunities to improve engagement and lead generation.
• Help build a more structured and measurable marketing engine over time. 6. CRO & Leadership Projects
• Work closely with the CRO on strategic marketing and business initiatives.
• Take ownership of special projects that require research, market understanding, content, campaigns or external engagement.
• Prepare marketing plans, presentations and recommendations for leadership.
• Research new markets, industries, customer segments, partnerships and marketing opportunities.
• Help translate business priorities from the CRO and Sales leadership into practical marketing initiatives.
• Be comfortable taking an idea from “we should do this” to planning, execution and measurement. 7. Global Marketing Exposure




• Support marketing initiatives across India and international/global markets as the company expands its presence.
• Understand the differences in messaging, channels, events, content and customer engagement across different markets.
• Bring global B2B marketing best practices into the company’s marketing initiatives.
• Adapt campaigns and content for different geographies and audiences where required.
• Experience working with global teams, customers or markets will be strongly preferred. Candidate Profile What We’re Looking For
• 7+ years of experience in B2B Marketing, Brand Marketing, Demand Generation, Product Marketing, Content Marketing or a similar role.
• Strong understanding of B2B marketing and enterprise customer audiences.
• Experience working closely with Sales and senior business leaders.
• Strong experience in managing LinkedIn and other social media channels for a B2B organization.
• Experience planning and executing events, conferences, webinars, roundtables or industry initiatives.
• Strong content and communication skills with the ability to create or manage high-quality marketing content.
• Experience developing case studies, customer testimonials and sales collateral.
• Good understanding of demand generation and marketing campaigns.
• Robust project management skills and the ability to manage multiple initiatives simultaneously.
• Ability to work independently and take ownership of projects from start to finish.
• Strong communication, stakeholder management and presentation skills.
• Commercial mindset: understands that Marketing should ultimately support brand, customer engagement and revenue growth. Preferred Experience
• Experience in B2B SaaS, EdTech, HRTech, Learning & Development, Technology, Consulting or Professional Services.
• Experience working with global markets or international marketing teams.
• Experience marketing to enterprise customers and senior decision-makers.
• Experience managing external agencies, freelancers, designers or content partners.
• Experience with marketing automation, CRM and analytics tools.
• Exposure to account-based marketing (ABM) or targeted account campaigns.
• Experience with thought leadership and executive branding.
• Experience managing marketing budgets and evaluating ROI from events and campaigns.

📌 Senior Marketing Manager (Bengaluru)
🏢 SyncUp
📍 Bengaluru