Digital Marketing Executive (Vasai-Virar)

Digital Marketing Executive (Vasai-Virar)

26 Oct
|
RMH Advisors Private
|
Vasai-Virar

26 Oct

RMH Advisors Private

Vasai-Virar

Company: RMH & Group

Location:
Mumbai Employment Type: Full-Time Work Mode: On-site

Experience:
2–4 years About RMH Advisors & Group RMH & Group is a growing professional services organisation. We are looking for a proactive, creative, and outcome-focused Digital Marketing Executive who can independently manage our digital presence, generate business leads, and strengthen our brand visibility. Role Overview: This is a hands-on, individual contributor role suited for someone who enjoys taking ownership from planning to execution. You will be responsible for managing digital marketing activities end-to-end, including social media, content creation, website updates, campaigns, lead generation, and performance tracking. We are looking for a smart, resourceful, and self-driven professional who can work independently, experiment with new ideas, and deliver measurable results without requiring extensive supervision.

Key Responsibilities
1. Digital Marketing & Strategy
• Plan and execute digital marketing activities aligned with business objectives.
• Develop monthly content calendars and campaign plans.
• Identify relevant digital channels and opportunities to improve brand awareness and lead generation.
• Stay updated on digital marketing trends, competitor activities, and industry developments. 2. Social Media Management
• Manage the company's social media presence across relevant platforms, including LinkedIn, Instagram, and Facebook.
• Create engaging posts, carousels, short-form videos, and other digital content.
• Write compelling captions, copy, and calls to action.
• Maintain a consistent brand voice and posting schedule.
• Monitor engagement, respond to relevant interactions, and improve content performance. 3. Content Creation & Brand Communication
• Create marketing content for the company's services, offerings, achievements, and industry insights.
• Work with internal stakeholders to understand business requirements and translate them into engaging content.
• Design creatives using tools such as Canva and coordinate external support when necessary.
• Ensure all content is accurate, professional, and aligned with the company's brand identity. 4. Lead Generation & Campaign Management




• Plan and execute digital campaigns to generate relevant business enquiries and leads.
• Support lead generation through organic social media, email marketing, landing pages, and paid campaigns, as applicable.
• Set up and monitor Google Ads and Meta Ads campaigns where relevant.
• Track incoming leads, campaign performance, and conversion opportunities.
• Explore cost-effective marketing initiatives suited to an SME environment. 5. Website & SEO Management
• Maintain website content, service pages, blogs, and other relevant updates.
• Implement basic SEO practices, including keyword research, on-page optimisation, and content optimisation.
• Monitor website traffic, search performance, and visitor behaviour using tools such as Google Analytics 4 and Google Search Console.
• Identify opportunities to improve website visibility, traffic quality, and enquiry generation. 6. Email Marketing & Marketing Collateral
• Create and execute email campaigns, newsletters, and business communication materials.
• Develop brochures, presentations, service profiles, and other marketing collateral.
• Support campaigns for client acquisition, business updates, and brand-building initiatives. 7. Analytics & Performance Reporting
• Track and report key marketing metrics, including reach, engagement, website traffic, leads, and campaign conversions.
• Prepare simple monthly performance reports with actionable insights.
• Identify what is working, what is not, and what needs to change.
• Recommend improvements based on data, audience behaviour, and business priorities. 8. Ownership & Cross-functional Collaboration
• Work directly with management to understand business priorities and marketing requirements.
• Manage the complete execution cycle, from ideation and planning to publishing and reporting.
• Coordinate with internal teams,



vendors, or external agencies when required.
• Take ownership of timelines, deliverables, and the quality of work.
• Be comfortable working in a lean team, managing multiple priorities, and finding practical solutions with available resources. What we are looking for:
• 2–4 years of hands-on experience in digital marketing, preferably in an SME, startup, consulting, or skilled services environment.
• Strong working knowledge of social media marketing, content creation, SEO, and digital campaign execution.
• Ability to independently create content, manage campaigns, and track results.
• Familiarity with Canva and tools such as Google Analytics 4, Google Search Console, Meta Business Suite, and email marketing platforms.
• Basic understanding of paid advertising, audience targeting, and lead generation.
• Good written and verbal communication skills.
• Strong analytical thinking, creativity, and attention to detail.
• A proactive, resourceful, and outcome-oriented approach.
• Ability to manage multiple activities without constant follow-up or supervision. What Success Looks Like:
• A consistent and professional digital presence for RMH & Group.
• Improved brand visibility and audience engagement across relevant platforms.
• Regular execution of planned marketing activities and campaigns.
• A measurable contribution to qualified business enquiries and lead generation.
• Improved website visibility, content quality, and campaign performance.
• Clear reporting, timely execution, and continuous improvement in marketing outcomes.  Important to Know about this role: This is an individual contributor position, not a team management role. The selected candidate is expected to personally execute the work, take initiative, and manage day-to-day digital marketing activities independently. We are looking for someone who can think strategically but is equally comfortable writing a post, designing a creative, updating a website, running a campaign, and analysing its results. If you are someone who enjoys taking ownership, learning quickly, and making a visible business impact, we would love to hear from you.

📌 Digital Marketing Executive (Vasai-Virar)
🏢 RMH Advisors Private
📍 Vasai-Virar

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