Company Description Digitex Technologies is a UK-based IT and digital transformation company founded in 2009. With over 15 years of industry experience, the company helps businesses build scalable digital solutions through software development, web technologies, AI, cloud services, and digital marketing. It has delivered 1,500+ projects for clients across a wide range of industries and operates through a cooperative delivery model with offices in the United Kingdom and India.

Job Description
Digital Marketing ManagerExperience: 6–10 Years Department: Digital Marketing Employment Type: Full-Time Job SummaryWe are looking for an experienced and result-oriented Digital Marketing Manager with 6–10 years of experience in SEO, PPC, SMO, Google Ads, and Meta Ads. The candidate must have proven experience in team handling, campaign management, and digital marketing strategy development, along with excellent English communication skills, both verbal and written. The ideal candidate will be responsible for leading the digital marketing team, developing effective marketing strategies, managing paid advertising campaigns, improving organic search rankings, generating quality leads, and achieving business objectives through data-driven marketing initiatives.

Key Responsibilities
1. Search Engine Optimization (SEO)
• Develop and implement SEO strategies to improve website rankings, organic traffic, and online visibility.
• Conduct keyword research, competitor analysis, and website audits.
• Manage on-page, off-page, and technical SEO activities.
• Monitor website performance and keyword rankings using Google Analytics 4 and Google Search Console.
• Identify opportunities to improve organic lead generation and website conversions. 2. PPC and Paid Advertising
• Plan, execute, and optimize PPC campaigns through Google Ads and other relevant advertising platforms.
• Manage campaign budgets, audience targeting, bidding strategies, and ad performance.
• Monitor key metrics such as CTR, CPC, CPL, CPA, and ROAS.
• Conduct A/B testing of ad copies, creatives, and landing pages to improve campaign performance.




• Ensure effective budget utilization and achievement of campaign targets. 3. Social Media Optimization (SMO)
• Develop and implement social media strategies to increase brand awareness, engagement, and audience growth.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and other relevant channels.
• Plan content calendars and coordinate with content writers and graphic designers.
• Analyze social media performance and implement strategies to improve engagement and reach. 4. Meta Ads Management
• Create, manage, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.
• Develop lead generation, retargeting, and audience segmentation strategies.
• Monitor campaign performance, lead quality, conversion rates, and cost per lead.
• Test ad creatives, formats, and targeting strategies to improve results.
• Track conversions and prepare regular campaign performance reports. 5. Team Handling and Leadership
• Lead, manage, and mentor the digital marketing team to achieve individual and departmental targets.
• Assign tasks, monitor daily activities, and ensure timely completion of projects.
• Coordinate with SEO executives, PPC specialists, social media executives, content writers, and designers.
• Conduct regular team meetings, review performance, and provide constructive feedback.
• Ensure accountability, productivity, and continuous improvement within the team. 6. Strategy, Reporting, and Client Communication
• Develop comprehensive digital marketing strategies aligned with company objectives.
• Prepare monthly and quarterly performance reports for management.
• Analyze campaign data and recommend improvements based on performance metrics.




• Communicate marketing strategies, campaign updates, and results clearly to management and clients, wherever required.
• Stay updated with the latest digital marketing trends, tools, advertising policies, and search engine algorithm changes. Required Skills and Qualifications
• 6–10 years of hands-on experience in digital marketing.
• Strong knowledge of SEO, PPC, SMO, Google Ads, and Meta Ads.
• Proven experience in team management and leadership.
• Excellent English communication skills, both verbal and written.
• Strong analytical, organizational, and problem-solving skills.
• Experience in lead generation, conversion optimization, and performance marketing.
• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, and Meta Ads Manager.
• Ability to manage multiple campaigns, projects, and deadlines efficiently.
• Strong decision-making skills with a focus on achieving measurable business results. Preferred Candidate Profile
• Experience in a digital marketing agency or a performance-driven business environment.
• Proven track record of managing successful SEO and paid advertising campaigns.
• Ability to lead a team independently and handle multiple projects simultaneously.
• Strong reporting, presentation, and stakeholder management skills.
• A target-oriented professional with a proactive approach to problem-solving and campaign optimization. Key Performance Indicators (KPIs)
• Improvement in organic website traffic and keyword rankings.
• Achievement of lead generation and conversion targets.
• Optimization of advertising costs and campaign ROI.
• Growth in social media engagement and brand visibility.
• Timely execution of marketing campaigns and projects.
• Team productivity and achievement of departmental goals.
• Ideal Candidate: A strategic and hands-on digital marketing professional who combines technical expertise, leadership ability, strong English communication skills, and a results-driven mindset to deliver measurable business growth.

📌 Digital Marketing Manager (India)
🏢 Digitex Technologies
📍 India