Associate
- Social Media Loop by Zolo | Zolo Create the content. Build the community. Make Loop a brand people want to experience. Why this role exists Loop is building a new-age hospitality experience that goes beyond providing a place to stay. For today's travellers, discovering a hostel or stay often begins long before they make a booking. It begins with a reel, a story, a recommendation, a travel experience, or a brand they connect with on social media. For Loop, social media is not just a channel for posting content. It is where people discover our properties, understand the experiences

we offer
, connect with our community, and develop a reason to choose Loop. As Loop expands its presence, we need someone who can translate what happens inside our properties into engaging content, consistent storytelling, stronger brand visibility, and an active digital community. The Social Media Associate will own the day-to-day execution of Loop's social media presence — from content ideation and planning to creation, publishing, engagement, and performance tracking. This role exists to ensure that Loop's social media feels relevant, creative, authentic, consistent, and connected to the experiences happening on the ground. Your mandate is clear
• Build and maintain an engaging social media presence for Loop
• Create content that brings Loop's properties, people, and experiences to life
• Plan and execute content calendars across relevant platforms
• Identify trends and turn them into content that fits Loop's brand
• Coordinate with property teams to capture real guest experiences and activities
• Drive audience engagement and build an active online community
• Track content performance and continuously improve what works
• Strengthen brand awareness and contribute to customer interest and bookings This is not a role limited to scheduling posts or managing a social media calendar. It is a creative, execution-driven role where you are expected to generate ideas, create content, stay close to what's happening at our properties, and make Loop more discoverable and desirable to its audience. About Zolo and Loop Finding dependable accommodation and meaningful travel experiences has historically been fragmented and inconsistent. Zolo is building a connected living and hospitality ecosystem that serves customers across different stages of life. Zolo Coliving simplifies urban living. Z Hotels serves the modern traveller with consistency, warmth, and operational discipline. Loop by Zolo is building a hospitality experience centred around affordable stays, social connections, community, and memorable travel experiences. Loop brings together comfortable accommodation, shared spaces, local experiences, and opportunities for travellers to meet, connect, and explore. As the brand grows, our ambition is to make Loop a preferred choice for travellers who want more than just a room. Social media plays a critical role in bringing this experience to life and building a community that extends beyond our properties. What you will be responsible for 1. Social Media Content Planning & Execution
• Plan and execute social media content across Instagram and other relevant platforms
• Build and maintain weekly and monthly content calendars
• Develop content ideas around properties, travel experiences, guest interactions, community activities, and local destinations
• Ensure consistent posting and execution against planned calendars
• Create a balanced mix of reels, stories, carousels, static posts, and other relevant formats
• Coordinate content requirements with internal teams and external creators wherever required
• Ensure content is delivered on time and aligned with Loop's brand identity 2. Content Creation & Storytelling
• Create engaging, platform-relevant content that reflects Loop's personality and guest experience
• Develop reel concepts, scripts, captions, hooks, and storytelling formats
• Capture or coordinate the capture of photos and videos from Loop properties
• Create short-form video content using accessible editing and design tools
• Turn everyday property moments, events, guest experiences, and local activities into engaging stories
• Identify opportunities to showcase the people, spaces, and experiences that make Loop distinctive
• Ensure content feels authentic, relatable, and relevant to the intended audience 3. Reels, Trends & Creative Experimentation
• Stay updated on social media trends, formats, audio, and content styles
• Identify trends that are relevant to travel, hostels, backpacking,



and youth-oriented hospitality
• Adapt trends creatively rather than simply copying popular content
• Experiment with different hooks, formats, storytelling approaches, and posting styles
• Identify opportunities to create engaging and shareable content
• Track what resonates with audiences and use those insights to improve future content
• Bring fresh ideas that help Loop stand out in a competitive hospitality market 4. Community Engagement & Audience Building
• Monitor and respond to relevant comments, messages, mentions, and audience interactions
• Engage with followers and potential guests in a manner consistent with Loop's brand voice
• Encourage conversations and participation around Loop's content
• Identify opportunities to feature guest stories, testimonials, and user-generated content
• Build relationships with travellers, creators, and relevant online communities
• Coordinate with property teams to address guest enquiries or feedback received through social media
• Help build an audience that actively engages with Loop rather than simply follows the account 5. Property-Level Content & Experience Coverage
• Work closely with Loop's property teams to identify content opportunities
• Capture and showcase property experiences, community events, activities, and guest interactions
• Coordinate content requirements across multiple Loop locations
• Support content coverage for new property launches, events, campaigns, and special experiences
• Build a repository of usable property photos, videos, testimonials, and other creative assets
• Ensure content accurately reflects the experience available at each property
• Be comfortable visiting properties and participating in on-ground content creation when required 6. Influencer & Creator Coordination
• Identify relevant travel creators, micro-influencers, and content collaborators
• Support outreach and coordination for creator collaborations
• Assist in planning property visits, content requirements, and collaboration deliverables
• Track agreed content commitments and ensure timely execution
• Coordinate with internal teams to support creator experiences at Loop properties
• Identify opportunities for cost-effective collaborations that improve brand visibility
• Maintain records of creator partnerships and content generated 7. Social Media Performance & Improvement
• Track content performance across reach, engagement, views, shares, saves, follower growth, and other relevant metrics
• Identify high-performing and underperforming content formats
• Analyse what types of content generate stronger audience interest
• Prepare simple weekly and monthly performance updates
• Use insights to improve content planning, posting strategy, and creative execution
• Monitor relevant competitor and industry social media activity
• Identify opportunities to strengthen brand discovery and generate customer enquiries through organic content 8. Brand Consistency & Cross-Functional Coordination
• Ensure content reflects Loop's brand identity, tone, and positioning
• Work closely with Marketing, Property Operations, Sales, and other relevant teams
• Coordinate with designers, photographers, videographers, and creators wherever required
• Support marketing campaigns, property launches, and promotional initiatives
• Ensure content is accurate, visually appealing, and appropriate for the brand
• Maintain organised content libraries, creative assets, and publishing schedules
• Take ownership of execution rather than depending on repeated follow-ups or instructions What success looks like after 6–12 months
• Loop maintains a consistent and engaging social media presence
• Content calendars are planned and executed reliably
• Reels, stories, and other content formats reflect Loop's brand personality
• Social media reach, engagement, and relevant audience growth show measurable improvement
• Loop properties and experiences receive regular visibility
• Content creation becomes more proactive rather than dependent on last-minute requests
• Stronger engagement develops with travellers and the online community




• Guest experiences and property activities are regularly converted into usable content
• Successful content formats are identified and repeated or improved
• Social media contributes to stronger brand awareness, property discovery, and customer interest Success means Loop's social media becomes a place where travellers discover the brand, connect with its personality, and develop a genuine desire to experience it. Who this role is for You will likely thrive here if:
• You naturally spend time understanding what makes content engaging
• You enjoy creating reels, stories, videos, and other social media content
• You have a good sense of visual storytelling and what appeals to younger audiences
• You are interested in travel, hospitality, hostels, and community-led experiences
• You can turn a simple property activity or everyday moment into interesting content
• You follow social media trends but know how to adapt them to a brand
• You are comfortable shooting content on a phone and using basic editing tools
• You enjoy experimenting with creative ideas and learning from performance
• You can manage content calendars, deadlines, and multiple requirements
• You are comfortable coordinating with property teams, guests, and creators
• You are willing to visit properties and capture content on the ground
• You take ownership of content from idea to final publication Experience we value
• 0–2 years of experience in Social Media, Content Creation, Digital Marketing, or related roles
• Fresh graduates with robust content creation skills, relevant internships, or an impressive personal content portfolio may also be considered
• Hands-on experience creating content for Instagram, particularly reels and stories
• Familiarity with Canva, CapCut, InShot, Adobe Express, or similar content creation tools
• Basic understanding of social media analytics and engagement metrics
• Strong caption writing, creative thinking, and communication skills
• Ability to plan and manage content calendars
• Exposure to Travel, Hospitality, Hostels, Lifestyle, Youth Brands, or Community-led Businesses will be valuable
• Experience coordinating with influencers or content creators will be an advantage
• Comfortable with property visits and on-ground content creation Prior hospitality experience is not mandatory. We value creative instinct, content execution, storytelling ability, trend awareness, consistency, and ownership over experience limited to managing social media accounts. Candidates who can demonstrate actual content they have created — reels, videos, posts, campaigns, or personal social media projects — will be particularly relevant. The impact you will have Your work will directly influence how travellers discover, perceive, and engage with Loop. You will help ensure that:
• Loop becomes more visible to its target audience
• Properties and guest experiences are presented in engaging ways
• Travellers understand what makes Loop different
• The brand develops a recognisable social media personality
• Community activities and experiences receive greater visibility
• Social media generates stronger customer interest and supports property discovery
• Loop builds an audience that can grow with the brand Every piece of content you create will contribute to shaping how people experience Loop before they even arrive at one of our properties. You will help turn real hospitality experiences into stories that attract travellers and build a community around the brand. Why join now Loop is building a hospitality brand designed for a generation that values travel, experiences, affordability, and social connection. As the brand expands, social media will play an increasingly important role in how people discover Loop, connect with its community, and choose where to stay. This role offers the opportunity to work on a growing consumer-facing brand, experiment with content formats, collaborate with creators, visit properties, and bring real guest experiences to life. You will have the freedom to contribute ideas, see your content go live, understand how audiences respond, and directly influence the brand's digital presence. You will gain hands-on exposure to content creation, brand building, community engagement, influencer collaborations, and hospitality marketing. If you love creating content, understand what makes people stop scrolling, and want to help build a travel and hospitality brand that people genuinely connect with, this role gives you the opportunity to do exactly that.

📌 Social Media Associate (Bengaluru)
🏢 Zolo
📍 Bengaluru