Company: Beverage Trade Network (BTN)

Location:
Vadodara, Gujarat, India Department: International B2B Sales

Job Type
Full-Time Role: Exhibition Stand Sales / Exhibitor Acquisition About Beverage Trade Network Beverage Trade Network (BTN) is a global B2B events, media and business services company serving the wine, spirits, beer and beverage industries. We organize international trade shows and business events in the USA, UK and other global markets, connecting suppliers, manufacturers, brand owners and service providers with buyers, importers, distributors and industry professionals. Our events include the International Bulk Wine & Spirits Show (IBWSS) in San Francisco and London, along with other international industry events.

About the Role
We are hiring Sales Executives to sell exhibition stands at our international B2B trade shows. This is a proactive, outbound sales role focused on identifying potential exhibitors, connecting with decision-makers, presenting the commercial benefits of exhibiting and converting prospects into confirmed, paying exhibitors. You will be responsible for building your own sales pipeline, managing assigned prospects, conducting international sales calls and achieving monthly exhibition stand sales and revenue targets. We are looking for confident, persistent and commercially minded salespeople who enjoy prospecting, speaking with business owners and closing deals. Your primary goal is simple: Sell exhibition stands and generate revenue.

Key Responsibilities
1. Exhibition Stand Sales
• Sell exhibition stands, booths and exhibitor packages for BTN's international trade shows.
• Present event benefits, exhibitor opportunities, buyer profiles and available stand packages.
• Understand each prospect's business goals and explain how exhibiting can help them generate leads, meet buyers and develop new business.
• Prepare and share exhibitor proposals, floor plans, pricing and booking information.
• Negotiate and close exhibition stand sales.
• Achieve monthly stand booking and revenue targets. 2. Outbound Prospecting & Lead Generation
• Identify companies that could benefit from exhibiting at our trade shows.
• Make daily outbound calls to potential exhibitors in the USA, UK, Europe, Asia and other markets.
• Reach decision-makers such as CEOs, founders, sales directors, export managers and business development heads.
• Use phone calls, email, LinkedIn and other sales channels to generate interest.
• Research exhibitors participating in similar international trade shows.
• Develop new sales opportunities through prospecting, referrals and industry research. 3. Pipeline Management & Follow-Ups




• Build and manage a strong pipeline of potential exhibitors.
• Qualify prospects based on their products, target markets, budgets and exhibition goals.
• Conduct consistent follow-ups to move prospects toward booking decisions.
• Handle objections relating to exhibition costs, expected returns, visitor quality and event participation.
• Convert enquiries, previous exhibitors and new prospects into confirmed bookings.
• Maintain relationships with exhibitors for repeat participation in future editions. 4. CRM & Sales Reporting
• Maintain accurate records of calls, emails, meetings, proposals and follow-ups in the CRM.
• Update sales opportunities, expected deal values, closing dates and booking status.
• Work on assigned country, industry and exhibitor acquisition campaigns.
• Submit daily activity reports and weekly sales forecasts.
• Participate in daily sales huddles, sales training and performance reviews. Sales Targets & Performance Expectations This is a highly target-driven position with clearly defined daily activity and monthly revenue goals. Sales Executives will be expected to:
• Make 100 outbound sales calls daily.
• Send 20–30 targeted prospecting and follow-up emails daily.
• Generate recent qualified exhibitor opportunities every week.
• Conduct sales presentations and share exhibitor proposals.
• Maintain a healthy pipeline of prospective exhibitors.
• Close exhibition stand bookings consistently.
• Achieve assigned monthly stand sales and revenue targets.
• Maintain accurate CRM records and complete scheduled follow-ups. Success will be measured primarily by the number of exhibition stands sold, revenue collected, new exhibitors acquired and repeat exhibitor bookings. Required Skills & Qualifications
• 1–5 years of experience in B2B sales, international sales, inside sales, telesales or business development.
• Strong spoken and written English.
• Confidence in cold calling and selling to international business customers.
• Ability to engage with business owners and senior decision-makers.
• Strong prospecting, negotiation, follow-up and closing skills.
• Experience working with monthly sales targets and revenue goals.
• Good CRM management and reporting discipline.
• Self-motivated,



organized and comfortable working in a fast-paced sales environment. Preferred ExperienceCandidates with experience in any of the following industries will be given preference:
• Trade shows, exhibitions, conferences and events.
• Exhibition stand or booth sales.
• B2B sponsorship and advertising sales.
• International BPO or outbound sales processes.
• B2B media, publishing or business services.
• Hospitality, food, beverage or related industries. Previous trade show sales experience is an advantage, but not mandatory. We welcome strong outbound B2B sales professionals who can learn the exhibition business and demonstrate the ability to close deals. Who Will Succeed in This Role?We are looking for people who:
• Enjoy making cold calls and generating new business.
• Are comfortable asking customers for a buying decision.
• Can sell the business value of an exhibition rather than just its price.
• Are persistent with follow-ups and confident in handling objections.
• Take ownership of their sales pipeline and revenue targets.
• Are motivated by performance incentives and career growth.
• Can work independently while following a structured sales process.
• Have the ambition to become high-performing international B2B sales professionals.

What We Offer
• Opportunity to sell international trade shows in the USA, UK and other global markets.
• Structured product training, sales scripts and ongoing coaching.
• Access to prospect databases, CRM and sales support tools.
• Fixed salary plus performance-based sales incentives.
• Opportunity to develop expertise in international exhibition sales.
• Career progression to Senior Sales Executive, Team Leader and Sales Manager.
• Exposure to international industries, exhibitors and business decision-makers.

How to Apply
Interested candidates can send their resumes to [HR Email] with the subject: Application – Sales Executive (International Trade Show Sales) Join Beverage Trade Network and help businesses around the world connect with new buyers and commercial opportunities through international trade shows.
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How To Apply
Please email your resume to [email protected] and include:Your current CTC
• Your expected CTC
• A brief, personalised note explaining why you would be a great fit for the role Our team will review your application and contact you by email if you are shortlisted for an interview. Please note: We will not consider LinkedIn Quick Apply submissions, generic AI-generated responses, or incomplete and non-serious applications. Please follow the instructions above and apply by email.

📌 International Exhibition Sales Executive –B Outbound Sales (Vadodara)
🏢 Beverage Trade Network
📍 Vadodara