Medicine was never made for pets. It was adapted for them. Almost everything treating your dog or cat today started as a human formulation, repurposed and repackaged for animals as an afterthought. We want to change this: healthcare made for pets from the ground up, not borrowed. The Role We're looking for a Brand Lead to build our brand from the ground up. You'll define how we show up in the world: our positioning, identity, voice, creative direction and the experiences that make us distinctive. This is a zero-to-one role with real autonomy. You'll turn customer and clinical insights into a brand people trust, remember and choose. You'll work across digital and offline touchpoints, partnering closely with founders, product and clinical teams to build a category-defining pet healthcare brand. Metrics you influence: Brand awareness, consideration, customer acquisition, retention and revenue. What You'll Own
• Define and evolve our brand strategy, positioning and narrative.
• Own creative direction across campaigns, content, packaging, website and social.
• Build a distinctive visual and verbal identity that stays consistent as we scale.
• Turn customer, vet and market insights into compelling stories and creative concepts.
• Lead campaign development from brief to execution across online and offline channels.
• Build a content engine that educates pet parents and earns trust in pet healthcare.




• Work with growth to connect brand building with measurable business outcomes.
• Build relationships with agencies, freelancers, creators and creative partners.
• Establish brand guidelines and systems that help the team execute consistently.
• Identify cultural and category opportunities that can make us stand out. What You Bring
• 5–8 years of experience in brand marketing, creative strategy or brand building.
• Proof that you've built or meaningfully shaped a brand, not just executed campaigns.
• Strong instincts for positioning, consumer insight, storytelling and creative direction.
• Experience building brands across digital and offline channels.
• An excellent eye for design, language and distinctive creative work.
• The ability to translate complex or technical subjects into easy, compelling stories.
• Experience in healthcare, pharma, D2C or another trust-led consumer category is a plus.
• An appetite for ownership. You'll be building the brand function, not inheriting one.
• Comfort working with ambiguity, moving quickly and making decisions without a playbook. Why This Is Worth Your Next Few Years
• Build a brand from zero, with the autonomy to shape its direction.
• Help redefine how pet parents think about animal healthcare.
• Shape a global pet health brand at an early stage.
• Work directly with the founders, with real influence over strategy, creative and customer experience from day one.

📌 Brand Lead (Bengaluru)
🏢 tail healthcare
📍 Bengaluru