Company: Mahalaxmi Industries – Spicelite Department: Marketing

Experience:
1–3 years Employment Type: Part time

Location:
Remote/Roorkee

About the Role
We are looking for a proactive and results-oriented SEO & Digital Marketing Executive to manage and grow Spicelite's digital presence. The ideal candidate should have hands-on experience in blog writing, WordPress website management, search engine optimisation (SEO), keyword research, and digital marketing. The primary objective of this role is to improve our website's Google search visibility, strengthen keyword rankings, increase organic traffic, and create engaging content that supports brand awareness and business growth.

Key Responsibilities
1. Content Creation & Blog Writing
• Research, write, edit, and publish SEO-friendly blogs for the Spicelite website.
• Develop content around products, buying guides, product comparisons, industry trends, and consumer needs.
• Conduct keyword research to identify relevant search terms and content opportunities.
• Write compelling website copy, product descriptions, landing page content, and other marketing content as required.
• Maintain a consistent content calendar and ensure content is accurate, original, and engaging. 2. WordPress Website Management
• Manage and update the Spicelite website using WordPress.
• Publish blogs, update product pages, edit website content, and maintain landing pages.
• Upload and optimise images, meta tags, headings, internal links, and other on-page elements.
• Ensure website content is properly structured, user-friendly, and mobile-responsive.
• Coordinate basic website maintenance, plugin updates, broken-link fixes, and performance improvements.
• Identify website issues and coordinate with developers when technical support is required. 3. Search Engine Optimisation (SEO)




• Conduct keyword research, competitor analysis, and SEO content gap analysis.
• Implement on-page SEO, internal linking, image optimisation, and metadata improvements.
• Monitor Google rankings for target keywords and work towards improving first-page visibility.
• Understand technical SEO fundamentals, including indexing, crawling, XML sitemaps, canonical tags, and Core Web Vitals.
• Identify opportunities to improve website authority through relevant backlinks and quality content.
• Track organic traffic, keyword positions, impressions, clicks, and click-through rates.
• Regularly audit existing website content and implement improvements based on SEO performance. 4. Digital Marketing & Performance Analysis
• Support digital marketing campaigns to increase brand awareness, website traffic, and customer engagement.
• Use Google Search Console and Google Analytics to measure website performance.
• Work with tools such as Google Keyword Planner, Google Trends, Ahrefs, or SEMrush for keyword research and competitor analysis.
• Prepare monthly reports on website traffic, keyword rankings, blog performance, and SEO progress.
• Recommend data-driven improvements to the website and digital marketing strategy.
• Coordinate with the marketing team to maintain consistency across website content and other digital channels. Required Skills & Qualifications
• Bachelor's degree in Marketing, Communications, English, Business,



or a related field.
• 1–3 years of relevant experience in SEO, content writing, WordPress management, or digital marketing.
• Strong written English and excellent research, editing, and proofreading skills.
• Hands-on experience with WordPress CMS.
• Good understanding of SEO, Google search rankings, keyword research, and on-page optimisation.
• Practical knowledge of Google Search Console and Google Analytics.
• Familiarity with SEO tools such as Ahrefs, SEMrush, or Google Keyword Planner.
• Understanding of digital marketing fundamentals, website analytics, and content strategy.
• Ability to work independently, manage deadlines, and analyse performance data. Key Performance Indicators (KPIs)
• Consistent publication of quality blogs according to the content calendar.
• Growth in organic website traffic and search impressions.
• Improvement in target keyword rankings and Google first-page visibility.
• Increase in organic clicks and click-through rates.
• Improvement in existing blog and website page performance.
• Timely website updates and accurate implementation of SEO recommendations. Preferred Attributes
• Experience managing a business or e-commerce website.
• Familiarity with product-based brands, consumer electronics, or manufacturing businesses.
• Basic understanding of HTML and website performance optimisation.
• Experience using AI tools for research and content workflows while maintaining originality and accuracy.
• A portfolio of published blogs or examples of SEO improvements achieved.
• Application: Please share your resume, writing samples, and examples of websites or blogs you have managed, along with any measurable SEO results at [email protected]

📌 SEO & Digital Marketing Executive (Roorkee)
🏢 spicelite
📍 Roorkee