At HUFT, our stores are more than just retail spaces - they’re where pet parents discover products, get advice, and build a stronger bond with their pets. As a Senior Area Manager, you’ll play a key role in making that experience exceptional across your region.

You’ll be responsible for driving store performance, supporting and developing Store Managers, maintaining high operational standards, and creating a consistent, customer-first experience across stores. You’ll combine commercial thinking with strong people leadership to grow sales, improve profitability, and build high-performing teams.

What You’ll Do

Drive Business & Store Performance

- Own the financial and commercial performance of your region, including sales, profitability, budgets and key business metrics.

- Build regional sales plans and targets in line with overall business objectives, and ensure consistent execution across stores.

- Track store performance, identify gaps and opportunities, and take timely corrective action.

- Analyse sales, operational and financial reports to identify trends and drive better business decisions.

- Work closely with Store Managers to improve productivity, sales conversion, customer experience and overall store performance.

- Identify opportunities to grow the existing customer base and increase repeat visits and sales.

Lead & Develop Teams

- Coach, mentor and support Store Managers in running high-performing stores.

- Evaluate store and individual performance and ensure teams are aligned to business goals.

- Build a culture of ownership, collaboration and accountability across the region.

- Support the onboarding, training and development of new team members.

- Identify capability gaps and work with teams to build the right skills and behaviours.

Create Exceptional Pet Parent Experiences

- Ensure every store delivers a warm,



helpful and consistent experience to pet parents.

- Understand customer needs and translate those insights into actions that improve service and sales.

- Ensure high standards of customer service across all stores.

- Address customer concerns effectively and use feedback to continuously improve the store experience.

Own Store Operations & Standards

- Ensure stores consistently meet HUFT’s standards for visual merchandising, cleanliness, safety, inventory availability and overall presentation.

- Ensure merchandise and services are available as per business and customer requirements.

- Work with relevant teams to address operational challenges and improve store efficiency.

- Ensure all stores comply with applicable legal, safety and operational requirements.

- Implement and maintain appropriate security and loss-prevention measures.

- Ensure operational and people policies are understood and consistently followed across stores.

Drive Local Growth

- Partner with the marketing and merchandising teams to identify opportunities for local promotions and customer acquisition.

- Recommend pricing, promotions, clearance and merchandising interventions based on store performance and market trends.

- Identify changes in customer behaviour, local competition and market dynamics and translate them into actionable business opportunities.

- Support the rollout of marketing initiatives and ensure strong execution at store level.





Reporting & Stakeholder Management

- Prepare concise and meaningful regional performance reports for senior stakeholders.

- Present business performance, key insights, challenges and action plans clearly across different levels of the organisation.

- Work cross-functionally with teams such as Marketing, Merchandising, Supply Chain, HR and Finance to solve problems and improve store performance.

- Contribute to wider business initiatives and take ownership of projects that help HUFT scale its retail business.

What We’re Looking For

- Bachelor’s degree with 6–10 years of relevant experience, preferably in retail, D2C, consumer, lifestyle or related businesses.

- Strong experience managing multiple stores, teams and business metrics.

- Commercially sharp, with a strong understanding of sales, profitability, customer experience and retail operations.

- Comfortable working with data, dashboards and reports and turning insights into clear actions.

- Strong people leadership skills with the ability to coach, challenge and motivate Store Managers.

- Strategic and analytical thinker who can also roll up their sleeves and get things done.

- Strong communication and presentation skills, with the confidence to engage with stakeholders at different levels.

- Highly organised and comfortable working in a fast-paced environment where priorities can change quickly.

- A solid sense of ownership and accountability, with a bias for action.

- Customer-obsessed and passionate about creating experiences that keep pet parents coming back.

- Collaborative by nature and willing to work across functions to find practical solutions.

- Most importantly, someone who genuinely believes in doing better for pets and the people who love them.

📌 Senior Area Manager-Mumbai
🏢 Heads Up For Tails
📍 Mumbai