Job Purpose Responsible for increase in walk-in patients and revenue generation, increasing existing cash and corporate business and relations also.
Key Responsibilities
• Devise short
- and long-term strategies aiming to build brand identity & budgets.
• Continuously work towards creation of brand awareness by partnering with various advertisement and PR agencies for creative inputs-website development and up gradation.
• Ensure external & internal communications focus on creating positive impact of the brand. Ensure required brand guidelines are adhered by maintaining uniform look-and-feel.
• Manage the various events for brand promotion activities for enhanced brand recall value.
• Initiate web-based marketing platforms and create solid brand positioning.
• Liaison with media and creative agencies for brand promotion activities for placing advertisements in various media including hoardings.
• Liaison with public relations firm for positioning the articles in the print and digital media.
• Interaction with various publications to promote break through surgeries, publicize achievements in leading dailies and electronic media.
• Analyze the monthly media visibility report and present the same to the management team for developing the action plan.
• Responsible for Content Management of various marketing communication material such as advertisements, brochures, leaflets, banners etc.
• Responsible for design, development, content management,
display of promotional packages and ensuring the continuous up-dation of the website with current information.
• Responsible for designing of event related posters, brochures, invites, banners etc. by coordinating with the outsourced team.
• Work with the management and marketing team to decide, plan, strategize, priorities and publicize the unit/departments strengths, features, unique specialties, achievements etc and thereby promote business development.
• Will be responsible for the marketing related activities in coordination with the respective operation leaders for revenue generation through promotional activities for assigned departments.
• Calculate Marketing Return on Investment (MROI) to optimize use of resources. Conduct Market Intelligence Studies to benchmark and review strategies & Plans
• Develop and manage sales and marketing budgets.
• Ensure the maximum benefit is attained towards running various campaigns vis-a-vis cost incurred.
• Develop and implement sales processes and tools to measure and optimize the effectiveness of the sales force.
• Oversee the development and management of internal operating budgets.
• Provide guidance to the deportees to enhance business through corporate tie ups and Sponsorships.
• Introduce promotional/ Below the Line (BTL) activities to maximize the responses like-running Residential Welfare Association campaigns.
• Monitor consumer behavior and market trends through market research activities and take appropriate action for the same.