Company Description Sultan Chand & Sons (P) Ltd is a long-established educational publishing house with roots dating back to 1950, serving learners from pre-primary to college level with an extensive catalog of nearly 500 titles. The company is recognized for high-quality content, thoughtful design, and affordable pricing, and its books are widely prescribed in reputed schools and colleges across India, especially in the fields of Accountancy and English Grammar. A strong focus on regularly revising and updating content ensures that publications remain aligned with evolving curricula and classroom needs, including in neighboring countries. Sultan Chand & Sons (P) Ltd works closely with distinguished academicians and educators and maintains continuous engagement with teachers to stay informed about student requirements. Headquartered in Darya Ganj, New Delhi, the company operates an expansive marketing network with resident representatives across India and beyond to provide responsive client service. Role Description
• The Area Sales Manager – Publishing and EdTech is a full-time, on-site role based in Bengaluru.
• This role is responsible for driving sales of educational publishing and EdTech products within the assigned territory, including planning and executing sales strategies to meet revenue and growth targets.
• Day-to-day responsibilities include visiting schools, colleges, and institutional clients; conducting product presentations and demonstrations; building and maintaining relationships with decision-makers, educators,



and distributors; and negotiating orders and contracts.
• The Area Sales Manager will analyze market trends, gather feedback from customers, and collaborate with the marketing and product teams to support recent initiatives and optimize offerings.
• The role also involves monitoring competitor activities, preparing regular sales reports, managing collections, and ensuring high standards of customer service and brand representation. Qualifications
• Proven experience in educational publishing, EdTech, or institutional sales, preferably dealing with schools, colleges, or academic distributors.
• Strong territory management and business development skills, including lead generation, pipeline management, and account retention.
• Excellent communication, presentation, and negotiation abilities to engage effectively with educators, administrators, and purchasing committees.
• Solid analytical and reporting skills, with the ability to interpret sales data, market trends, and customer feedback to guide decisions.
• Ability to work independently in the field, prioritize tasks, and meet targets while collaborating constructively with cross-functional teams.
• Comfort with using CRM tools, spreadsheets, and basic digital platforms related to EdTech products and sales tracking.
• Bachelor’s degree in Business, Marketing, Education, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience in the Bengaluru K-12 education market and willingness to travel extensively within the assigned region.

📌 Area Sales Manager (Bengaluru)
🏢 Sultan Chand & Sons (P
📍 Bengaluru