Designation: Google Ads Specialist (SaaS and Cloud
- Based Experience Candidate ONLY)

Experience:
5+ Years Department: Marketing Employment Type: Full-Time

Location:
Noida, Sector-62 Mode of Work: On-site Preferred Notice Period: Immediate joiner / 15 days notice period Job Summary We are looking for an experienced Google Ads Specialist with 5+ years of hands-on expertise managing and scaling Google Ads campaigns, ideally within SaaS or cloud-based product companies. The ideal candidate will own the full Google Ads funnel — from strategy and setup to daily optimization and reporting — driving efficient, high-quality lead generation and pipeline growth.

Key Responsibilities
● Plan, execute, and manage end-to-end Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing ● Conduct in-depth keyword research, competitive analysis, and audience segmentation to drive qualified traffic ● Own bid strategies, budget allocation, and campaign structuring to maximize ROAS and minimize CPA ● Write and test ad copy, and collaborate with design on creative assets for Display/YouTube campaigns ● Set up and manage conversion tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM) ● Build and optimize remarketing and lookalike/similar audience campaigns ● Run continuous A/B tests on ad copy, landing pages, bidding strategies, and audience targeting ● Monitor daily campaign performance and proactively adjust strategy to hit CPL/CPA/ROAS targets ● Prepare and present weekly/monthly performance reports with clear insights and optimization recommendations ● Collaborate with Content, Design, Web, and Sales teams to improve landing page conversion and lead quality ● Stay current on Google Ads platform updates, algorithm changes,



and industry best practices specific to SaaS/cloud marketing Required Skills ● 5+ years of hands-on experience managing Google Ads campaigns, with proven results in SaaS or cloud-based companies ● Deep expertise in Search, Display, Performance Max, YouTube, and Remarketing campaign types ● Solid understanding of the SaaS/cloud buyer funnel (MQL → SQL → Trial/Demo → Conversion) ● Proficiency in GA4, Google Tag Manager, and conversion tracking setup ● Solid grasp of bidding strategies (Target CPA, Target ROAS, Maximize Conversions, etc.) ● Advanced analytical skills — able to interpret data and translate it into optimization decisions ● Experience managing significant monthly ad spend/budgets ● Proficiency in Excel or Google Sheets ● Strong communication and stakeholder management skills Nice to Have ● Google Ads Certification (Search, Display, or Measurement) ● Experience with Looker Studio for reporting/dashboards ● CRM experience (HubSpot, Salesforce, or Zoho CRM) ● Familiarity with SaaS/cloud sales cycles (freemium, trial-led, or demo-led motion) ● Basic understanding of SEO and CRO principles Key Performance Indicators (KPIs) ● Cost Per Lead (CPL) & Cost Per Acquisition (CPA) ● Return on Ad Spend (ROAS) ● Click-Through Rate (CTR) & Conversion Rate ● Marketing Qualified Leads (MQLs) generated via Google Ads ● Lead Quality & Sales-Accepted Rate ● Budget Utilization & Efficiency Preferred Candidate Profile ● Data-driven with strong analytical and problem-solving skills ● Deep, focused expertise in Google Ads specifically (not a generalist across multiple platforms) ● Detail-oriented with a focus on measurable business outcomes ● Self-motivated, proactive, and comfortable in a fast-paced SaaS environment

📌 Google Ads Specialist (Noida)
🏢 XTEN-AV
📍 Noida