Experience:
7–8 years

Location:
Lucknow

About the Role
We are looking for an experienced Web Developer to manage, enhance, and optimise the organisation’s website and other digital platforms. The role involves website development, CMS customisation, technical SEO, performance optimisation, security, integrations, and troubleshooting. The ideal candidate will work closely with the Marketing & Communications team and other stakeholders to translate business and communication requirements into reliable, accessible, user-friendly digital experiences.

Key Responsibilities
1. Website Development and Management
• Develop, maintain, and enhance corporate websites, microsites, landing pages, and other digital platforms.
• Build responsive, user-friendly, and cross-browser-compatible interfaces.
• Manage CMS customisation, themes, plugins, templates, and website functionality.
• Implement current website features and improve existing functionality based on business requirements. 2. Technical Development and Integrations
• Develop and maintain front-end and back-end functionality using relevant web technologies.
• Build and manage APIs and third-party integrations, including forms, analytics, marketing tools, and other digital services.
• Manage databases, hosting environments, deployments, version control, and development workflows.
• Troubleshoot technical issues and ensure website reliability and availability. 3. Performance and Technical SEO
• Optimise website speed, Core Web Vitals, page loading, and overall performance.
• Implement technical SEO requirements, including metadata, structured data, XML sitemaps, redirects, canonical tags, and crawlability improvements.
• Support website analytics implementation and tracking requirements in collaboration with the Marketing & Communications team.
• Coordinate with KMM to review technical issues identified through SEMrush, Google Search Console, and other approved tools.
• Provide regular updates on technical SEO issues, corrective actions, priorities, and resolution status.
• Support the technical implementation of SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation), ensuring website content is accessible, crawlable, indexable, and correctly structured for search engines and AI-powered discovery platforms. 4. Security and Accessibility
• Implement website security best practices, including updates, access controls, backups,



vulnerability management, and secure coding.
• Ensure compliance with applicable accessibility standards and support inclusive, accessible website experiences.
• Monitor website health and resolve security, compatibility, and performance issues. 5. Website Migration, Deployment, and Change Management
• Support website migrations, redesigns, content restructuring, and platform upgrades.
• Maintain version control, deployment documentation, and pre-launch testing procedures.
• Establish rollback procedures to ensure website modifications can be reversed safely without disrupting existing functionality.
• Maintain documentation for website architecture, integrations, deployments, and technical processes.
• Establish appropriate testing, backup, recovery, and maintenance procedures.
• Coordinate with external developers, hosting providers, and technology vendors when required. 6. Advanced WordPress Management
• Manage WordPress custom development, including custom post types, content templates, and website functionality.
• Configure and maintain SEO plugins, including Yoast SEO, to support MSC’s content publishing and digital marketing requirements.
• Ensure WordPress themes, plugins, and custom functionality remain secure, compatible, and optimised for performance.
• Support the development of reusable templates and publishing workflows to improve website consistency and maintainability. 7. Stakeholder Collaboration
• Work with Marketing & Communications, content teams, designers, and other internal stakeholders to understand requirements and deliver solutions.
• Provide technical guidance on website enhancements, new digital tools, and platform capabilities.
• Estimate development effort, prioritise tasks, and deliver projects within agreed timelines. Required Qualifications and Experience
• Bachelor’s degree in Computer Science, Information Technology, Software Engineering, or a related field, or equivalent practical experience.
• 7–8 years of professional experience in web development, website management, and technical implementation.




• Strong experience working with CMS platforms such as WordPress, Drupal, or equivalent systems.
• Proficiency in HTML, CSS, JavaScript, and relevant front-end frameworks.
• Experience with back-end technologies such as PHP, Python, Node.js, or equivalent, depending on the organisation’s technology stack.
• Working knowledge of databases, APIs, hosting, DNS, SSL, version control, and deployment processes.
• Demonstrated experience in technical SEO, website performance optimisation, security, and accessibility.
• Experience managing website maintenance, troubleshooting, and third-party integrations.
• Hands-on experience with WordPress customisation, custom post types, content templates, and SEO plugin configuration.
• Familiarity with technical SEO monitoring tools, including SEMrush and Google Search Console.
• Understanding of AEO, GEO, and the technical requirements that support search engine indexing and AI-powered content discovery. Preferred Skills
• Experience managing enterprise or content-rich websites.
• Familiarity with cloud hosting, CI/CD workflows, caching, CDN configuration, and web application security.
• Knowledge of analytics tools such as Google Analytics 4 and Google Tag Manager.
• Experience with website migrations, structured data, schema implementation, and multilingual websites.
• Experience with Yoast SEO or equivalent WordPress SEO plugins.
• Familiarity with technical SEO audits, monitoring, reporting, and issue resolution.
• Strong problem-solving, communication, documentation, and stakeholder-management skills. Key Competencies
• Technical ownership and attention to detail.
• Ability to independently manage priorities and resolve complex issues.
• Strong collaboration with non-technical stakeholders.
• Focus on website quality, user experience, security, and continuous improvement. Expected Outcomes
• A reliable, secure, accessible, and high-performing website.
• Timely delivery of website enhancements, integrations, and digital projects.
• Improved technical SEO, website performance, search visibility, and user experience.
• Effective website deployment, version control, documentation, and issue resolution.
• Improved readiness for traditional search engines and AI-powered discovery platforms.
• Strong coordination between technical and non-technical teams.

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