Senior Connections Strategist Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore, Gurugram, Pune and Mumbai IN About Omnicom Global Solutions Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries. OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights. With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions. OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom. Let’s build what’s next. Role Overview: We are seeking a Senior Connections Strategist who will play a key role in developing insight-led audience and communications strategies for leading brands. In this role, you will identify how, where, and when brands can meaningfully connect with audiences across channels and touchpoints. You will leverage audience intelligence, cultural insights, and media understanding to build strategic frameworks, uncover growth opportunities,



and develop compelling recommendations that drive marketing effectiveness. Working closely with strategy, media, creative, and data teams, you will translate research and audience insights into clear strategic narratives and client-ready solutions. Roles &

Responsibilities:
• Develop insight-led connections strategies that identify opportunities for brands to engage audiences across paid, owned, earned, social, digital, and emerging channels.
• Build and refine target audience profiles using consumer research, audience intelligence tools, and behavioural data.
• Analyse audience mindsets, motivations, media consumption habits, and cultural trends to uncover actionable insights.
• Utilize research platforms such as GWI and other audience intelligence tools to support strategic recommendations.
• Create audience segmentation frameworks and customer journey maps that inform communication planning and activation.
• Develop connections frameworks, communication ecosystems, and go-to-market recommendations for brands and campaigns.
• Collaborate with media, creative, strategy, and analytics teams to ensure consumer insights are effectively translated into marketing solutions.
• Synthesize complex data and research into concise, compelling, and actionable client-facing presentations.
• Monitor industry, media, consumer, and cultural trends to identify emerging opportunities for brands.
• Present strategic recommendations and insights confidently to internal stakeholders and client teams.




• Independently manage projects and workstreams while ensuring high-quality outputs and adherence to timelines. Required

Qualifications:
• 4-6 years of experience in Connections Planning, Communications Planning, Audience Strategy, Consumer Insights, Brand Strategy, or related strategic marketing functions.
• Proven experience developing audience-first marketing or communications strategies.
• Hands-on experience with audience research platforms, particularly GWI, and familiarity with tools such as YouGov, social listening platforms, and other audience intelligence solutions.
• Robust understanding of the media landscape, including digital, social, paid, owned, earned, and emerging channels.
• Ability to interpret research and data to generate meaningful consumer and business insights.
• Experience creating audience segments, customer journeys, communication frameworks, and strategic recommendations.
• Excellent storytelling, presentation, and communication skills with the ability to translate complex information into clear narratives.
• Strong analytical thinking and problem-solving capabilities.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Proficiency in PowerPoint and other presentation and reporting tools. Preferred

Qualifications:
• Experience working within advertising agencies, media agencies, consulting firms, or brand strategy teams.
• Exposure to integrated marketing, communications planning, or connection planning methodologies.
• Experience collaborating with creative, media, data, and analytics teams.
• Familiarity with social listening, cultural intelligence, and market research platforms.
• Experience developing client-ready strategic presentations and facilitating stakeholder discussions.

📌 Senior Connections Strategist (India)
🏢 Omnicom Global Solutions
📍 India