About EngageReel EngageReel helps brands create ads, schedule campaigns, and auto-post to social — all powered by AI. We're just getting started, and this hire will take the product from zero to its first meaningful set of users, using product-led growth as the primary engine, not sales.
What You'll Do
• Design onboarding and activation so new users reach their first real value fast.
• Test positioning, use cases and value propositions directly with early users.
• Improve conversion from free or trial usage into paid usage.
• Build retention and usage loops that keep early users coming back.
• Track where users drop off, understand why, and change the product accordingly.
• Use the product itself — not a sales team — as the primary distribution and growth engine.
• Take the product from zero to its first 1,000 users or early customer adoption, and be able to explain exactly what you personally did to get there. What You Bring :
• 3+ years of experience, with your most recent role at an early-stage company.
• A track record in 0→1 go-to-market:
you've brought in a product's first customers while it was still being built, not grown revenue on an established product through renewals, upsell or cross-sell.
• You have personally taken a product from zero to its first meaningful set of users or customers through PLG — not managed an already-established PLG funnel at a larger company.
• You have worked in an early-stage product environment and built the growth motion from scratch, rather than inheriting one.
• You think like both a product manager and a growth owner — comfortable owning onboarding, activation, conversion and retention end to end.
• You're curious and hands-on: you dig into the data to understand user behaviour, then act on it. Why Join Us :
• Own something real. You're not managing a funnel someone else built — you're building the first one.
• Direct impact. Your product decisions will directly define how EngageReel grows.
• Move quick. Decisions here take days, not quarters.