26 Oct
|
Meritto
|
Gurugram
NoPaperForms (Meritto) | Gurugram The Opportunity We are building the AI Operating System for Education
- a unified technology platform bringing together vertical SaaS, embedded payments, and agentic AI to help education institutions grow, operate, and govern better. With 1,200+ institutions across India and international markets, an established market presence, and a growing portfolio spanning enrollment, payments, AI we are entering our next phase of growth and category expansion. We are looking for a marketing leader who can build a category-defining brand, shape industry conversations, create influential communities, and translate market leadership into sustainable business growth. This is an opportunity to lead the marketing charter of a profitable, growing technology company — combining strategic brand building, creativity, up-to-date SaaS GTM, and measurable revenue impact. We're looking for someone who brings creative ambition and commercial acumen, and knows how to build and scale high-performing marketing organisations. What You'll Own & Drive 1. Brand, Storytelling & Category Leadership Scale distinctive corporate and product narratives, thought leadership, content, PR, and digital presence. Establish strong category positioning and brand preference across our markets. 2. Community, Events & Ecosystem Building Build & Scale influential communities of education leaders, customers, and industry stakeholders through flagship events, executive forums, partnerships, and customer advocacy programs. 3.
Revenue Marketing & Demand Generation Build a predictable, scalable demand engine across digital, ABM, performance marketing, and lifecycle campaigns. Own pipeline contribution, funnel conversion, marketing efficiency, and ROI. 4. Multi-Product GTM & Market Expansion Drive product positioning, launches, competitive differentiation, and segment-led GTM strategies to accelerate customer acquisition, product adoption, cross-sell, and expansion. 5. Marketing & Growth Intelligence Leverage AI, automation, SEO/AEO, analytics, and experimentation to improve marketing effectiveness, productivity, customer engagement, and growth. 6. Leadership & Execution Build and lead a high-performing marketing team with strong creative capabilities, execution discipline, measurable accountability, and close alignment with Sales, Product, and business leadership. Who We're Looking For
• 12-18+ years of experience, preferably in B2B SaaS, enterprise software, or vertical SaaS.
• Proven experience building brands, marketing organisations, and revenue-generating GTM engines.
• Strong across brand storytelling, category creation, community building, demand generation, and product marketing.
• Experience managing multi-product GTM, complex B2B sales cycles, and enterprise audiences.
• Commercially sharp, creative, data-driven, and comfortable with SaaS growth metrics and marketing ROI.
• An entrepreneurial, hands-on leader who can think strategically, build teams, and execute at scale.
Location:
Gurugram/Full time
📌 Head of Marketing (Gurugram)
🏢 Meritto
📍 Gurugram