Qualifications & Experience
• Graduate in Mass Communication, Advertising, or related fields
• 2–4 years of experience in creative writing, content ideation, or digital-first campaigns in agencies, content studios, or brand teams
• Strong portfolio of innovative content ideas across social/influencer platforms Key Deliverables of the Role
• Convert brand briefs and creative ideas into influencer-ready scripts – When needed, co-develop scripts with influencers to ensure authenticity and relatability
• Lead the creation of disruptive, platform-native content ideas and formats
• Write compelling hooks, narratives, and scripts optimized for short-form platforms
• Build repeatable storytelling frameworks that can scale across influencer ecosystems
• Identify and translate social trends, memes, and cultural moments into brand-relevant content
• Experiment with new formats (UGC, POV, interactive, challenge-led) for higher resonance
• Partner with brand teams, agencies, and influencers in idea jams and workshops
• Provide creative leadership in script reviews while ensuring influencer authenticity
• Maintain brand voice and tonality across all influencer and digital content
• Ensure creative ideas comply with regulatory norms and brand guardrails
• Maintain rapid churn of script drafts, revisions, and approvals
• Provide creative guidance during content shoots with influencers
• Partner with agencies to ensure content execution stays true to creative intent
• Ensure content is brand-protected, compliant, and aligned with category guidelines
• Maintain quality consistency across multiple influencers and content formats
• Act as a creative bridge between influencers, agencies, and brand teams