Head of Admissions Organisation: Asia-Pacific Institute of Management (AIM)

Location:
Jasola, New Delhi Department: Admissions & Enrolment Position: Head of Admissions Employment Type: Full-Time Compensation: ₹12–20 LPA (Fixed) + Performance-Linked Incentives Experience Required: 8–12+ Years About Asia-Pacific Institute of Management Asia-Pacific Institute of Management (AIM), Current Delhi, is a leading management institution with a legacy of over 30 years in management education. With a strong focus on industry-oriented learning, international collaborations, and career development, AIM offers AICTE-approved PGDM programmes, international MBA programmes in Healthcare, and undergraduate management programmes. We are looking for an experienced, dynamic, and result-oriented Head of Admissions to lead our admissions function, drive enrolment growth, and build a high-performing admissions team.

Key Responsibilities
1. Admissions Strategy & Enrolment Growth Develop and execute a comprehensive admissions strategy to achieve annual enrolment and revenue targets across all programmes. Take complete ownership of the admissions funnel, from lead generation coordination to final enrolment. Establish programme-wise, monthly, and quarterly admissions targets. Identify opportunities to improve conversion rates, application quality, and student enrolment. Work closely with senior management to develop admission forecasts, budgets, and growth plans. 2. Team Leadership & Performance Management Lead, mentor, and manage the admissions counselling and telecalling teams. Set individual and team-level KPIs, including call productivity, lead engagement, application conversion, and fee collection. Conduct daily performance reviews, weekly pipeline meetings, and regular training sessions. Build a performance-driven culture with clear accountability and measurable outcomes. Participate in hiring, onboarding, and training admissions personnel. 3. Lead Management & CRM Optimisation Ensure efficient allocation, tracking, and follow-up of leads generated through digital campaigns, education portals, institutional partnerships, and other channels. Oversee the effective utilisation of LeadSquared or equivalent CRM platforms. Establish structured follow-up processes, lead prioritisation mechanisms, and response-time standards. Monitor lead ageing, counsellor productivity, funnel leakage,



and conversion performance. Ensure accurate CRM data, timely updates, and complete visibility of the admissions pipeline. 4. Admissions Conversion & Student Engagement Drive conversions from enquiries to applications, interviews, admission offers, and fee payments. Oversee counselling quality to ensure prospective students and parents receive accurate, transparent, and compelling programme information. Develop structured communication and follow-up strategies through calls, WhatsApp, email, and other channels. Personally engage with high-potential candidates and resolve critical admission-related concerns. Improve the overall applicant experience throughout the admissions journey. 5. Marketing & Cross-Functional Coordination Collaborate closely with the marketing and performance advertising teams to improve lead quality and enrolment outcomes. Provide regular feedback on lead sources, campaign performance, student objections, and market trends. Coordinate with digital marketing agencies, education consultants, and admission partners where required. Support webinars, open houses, campus visits, education fairs, and other student recruitment initiatives. Work with academic teams to communicate programme differentiators, career opportunities, scholarships, and placement outcomes. 6. Reporting, Analytics & Accountability Prepare daily, weekly, and monthly admissions performance reports for senior management. Track lead-to-application, application-to-offer, and offer-to-enrolment conversion rates. Monitor programme-wise enrolment achievement against targets. Analyse admission trends, campaign effectiveness, counsellor productivity, and reasons for lost admissions. Recommend corrective actions based on performance data and market feedback. Key Performance Indicators (KPIs) The Head of Admissions will be evaluated on: Enrolment Achievement: Delivery of programme-wise admission targets. Conversion Efficiency: Improvement in lead-to-enrolment conversion rates. Team Productivity:



Counsellor-wise performance, follow-up discipline, and target achievement. CRM Compliance: Lead response time, follow-up completion, and data accuracy. Revenue Realisation: Timely conversion of admission offers into confirmed fee-paying students. Student

Experience:
Quality of counselling, communication, and admissions support. Qualifications & Experience MBA/PGDM or equivalent postgraduate qualification preferred. Minimum 8–12 years of relevant experience in admissions, student recruitment, or enrolment management. At least 3–5 years of experience leading an admissions team. Prior experience in management education, business schools, universities, or higher education institutions is strongly preferred. Demonstrated track record of achieving significant admissions and revenue targets. Strong working knowledge of CRM platforms, preferably LeadSquared. Experience managing admissions generated through digital marketing, education portals, and channel partners. Excellent communication, negotiation, leadership, and analytical skills. Ideal Candidate Profile We are looking for someone who: Is highly target-driven and takes complete ownership of admissions outcomes. Understands the Indian higher education admissions ecosystem, particularly MBA/PGDM admissions. Can build, motivate, and hold a large counselling team accountable. Is comfortable working with numbers, dashboards, conversion funnels, and CRM reports. Can balance strategic planning with hands-on involvement in admissions closures. Demonstrates strong leadership, problem-solving abilities, and the ability to work under pressure during peak admissions cycles. Why Join AIM? Opportunity to lead the admissions function of an established management institution with a 30-year legacy. Direct involvement in institutional growth and expansion initiatives. Opportunity to work across domestic and international management programmes. Performance-oriented work environment with significant leadership responsibility. Competitive compensation with performance-linked growth opportunities. Application Process
• Interested candidates may share their updated CV with the subject line "Application – Head of Admissions | AIM New Delhi", mentioning their current CTC, expected CTC, notice period, and relevant admissions achievements.

📌 Head of Admissions (India)
🏢 Asia Pacific Institute Of Management
📍 India